≡-Hong Kong Launches Explosive ‘Summer Viva’ Campaign With Over Seventy Unbeatable Buy-One-Get-One-Free Offers Spanning Luxury Hotels, Theme Parks, Dining, And Shopping – Viral of Today

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Home » Hong Kong News » Hong Kong Launches Explosive ‘Summer Viva’ Campaign With Over Seventy Unbeatable Buy-One-Get-One-Free Offers Spanning Luxury Hotels, Theme Parks, Dining, And Shopping Sunday, June 22, 2025Hong Kong has unveiled a dynamic new summer initiative aimed at boosting consumer spending among both tourists and residents, with wide-ranging participation from the transport, hospitality, and retail sectors.Hong Kong Rolls Out ‘Summer Viva’ Campaign to Supercharge Local and Tourist Spending with Exclusive Perks and Discounts Across the CityStarting Monday, Hong Kong is kicking off a major seasonal campaign designed to ignite consumer spending among both international visitors and local residents. Branded as “Hong Kong Summer Viva,” the city-wide promotional push includes special deals, perks, and offers across a broad spectrum of sectors—including transport, theme parks, hospitality, and retail.Unpacking the ‘Hong Kong Summer Viva’ CampaignThe initiative is being led by the Hong Kong Tourism Board and marks one of its most comprehensive summer strategies to date. With support from more than 150 industry partners, the campaign aims to position Hong Kong as a top destination for summer travelers by enhancing both the value and overall experience of visiting the city.Participants include a wide range of businesses and attractions, from leading hotels and restaurants to major tourist destinations and transportation providers. The collaborative effort seeks not only to increase spending but also to extend the length of stays and deepen engagement with Hong Kong’s diverse offerings.This strategy aligns with the Tourism Board’s evolving focus on improving the quality of tourism experiences rather than simply boosting arrival figures. Instead of relying solely on numbers, the board is promoting tailored travel packages that bundle key attractions and activities into cohesive, appealing itineraries.Special Offers Exclusively for TouristsTo make Hong Kong even more attractive for overseas visitors during the peak summer season, “Summer Viva” includes eight exclusive perks that are available only to international tourists on a first-come, first-served basis.Among the standout offers is the “Complimentary Early Park Entry Pass” from Hong Kong Disneyland Resort, launched in celebration of its 20th anniversary. The resort will distribute 50 of these passes daily between June 28 and August 31. Visitors can claim them ahead of time on June 23 and July 23. While the passes grant early access to the park—allowing entry one hour before general opening—they do not include park admission and must be paired with a valid ticket.Ocean Park is also joining the festivities with themed giveaways and discounts, including panda-themed luggage tags and various coupon promotions. Meanwhile, Peak Tram fans will be delighted to learn that 1,000 complimentary round-trip tickets are up for grabs. These tickets include access to the iconic Sky Terrace 428 viewing platform, offering one of the city’s most breathtaking panoramic vistas.Transportation incentives are also on the table. The MTR Corporation is offering a “buy-one, get-one-free” deal on adult single journey tickets for its Airport Express service, making travel between the airport and the city center more affordable for visitors.An Invitation to Rediscover Hong Kong“Hong Kong Summer Viva” invites locals and tourists alike to explore and enjoy the city in new and exciting ways. The campaign’s holistic approach—bundling themed promotions with curated experiences—aims to reignite the sense of adventure and fun that makes Hong Kong a standout destination in Asia.With limited-time offers, exclusive benefits, and strong industry collaboration, the initiative underscores the city’s commitment to revitalizing its tourism and hospitality landscape while ensuring visitors experience more than just the usual highlights.As the campaign rolls out, both residents and travelers are encouraged to take advantage of the seasonal deals and rediscover what makes Hong Kong a vibrant place to visit in the summer months.Exciting Perks Await Locals and Tourists Alike with Buy-One-Get-One-Free Deals Across Hong KongAs part of the vibrant “Hong Kong Summer Viva” campaign, a wide array of special offers has been curated to appeal to both international visitors and local residents. The initiative features approximately 70 buy-one-get-one-free deals spanning dining, accommodations, retail, and entertainment.For food lovers, several hotels are joining in with enticing buffet promotions. One hotel located near a major MTR station is offering a “buy one, get one free” deal on both lunch and dinner buffet reservations, allowing diners to enjoy gourmet experiences at half the cost.Travelers booking accommodations will also benefit from the campaign’s generous incentives. Guests who reserve a night at select upscale hotels, such as one perched near the harbor and another close to major attractions, will receive a second night free of charge. These lodging offers are expected to be especially popular among families planning extended stays during the summer holidays.Fast-food chains are also on board. Select burger varieties at a well-known quick-service restaurant are included in the buy-one-get-one-free promotion, offering value-driven options for casual diners. Meanwhile, guests can indulge in a unique dining experience on the waters of Victoria Harbour aboard a scenic dinner cruise, which is also offering a two-for-one deal on buffet meals.In the retail sector, fashion and wellness brands are enticing shoppers with additional perks. One clothing retailer is giving away a complimentary T-shirt with the purchase of selected styles. Similarly, a health and wellness company is offering a free bottle of dietary supplements with the purchase of specified products.How to Access These Limited-Time OffersThose eager to take advantage of these special deals can find them listed on the official “Hong Kong Summer Viva” section of the “Discover Hong Kong” website. To unlock some of the promotions, users are required to register for an account using a mobile number—international numbers for visitors and local numbers for residents. Those who already have an account need not register again.From noon on the campaign’s launch day, registered users can log in and select offers, which will be saved directly into their digital wallets on the website. Redemption methods vary depending on the vendor and are detailed in the individual terms and conditions for each deal.While some promotions require registration, others can be accessed instantly through direct links that take users to the merchant’s website from the campaign page. This accessibility ensures that both tech-savvy users and casual browsers can benefit from the summer offers.Strategic Goals Behind the CampaignThe “Hong Kong Summer Viva” initiative is more than just a seasonal promotion—it is part of a broader strategy to boost tourism revenue and enhance visitor experiences during the city’s busiest travel months. Rather than focusing solely on increasing visitor arrivals, the campaign emphasizes improving the overall quality of visits, encouraging guests to stay longer and spend more across various sectors.With an average visitor stay currently at around 3.2 nights, the campaign aims to encourage longer visits through bundled experiences, targeted discounts, and value-added deals. By combining travel, dining, and entertainment into seamless packages, Hong Kong seeks to redefine its appeal not just as a shopping and culinary destination, but as a well-rounded city full of engaging experiences for families, solo travelers, and business visitors alike.In light of changing global travel patterns and evolving expectations from tourists, Hong Kong is positioning itself as a destination that delivers both substance and value. The “Summer Viva” campaign is a reflection of this fresh direction—one that prioritizes immersive experiences, cross-sector collaboration, and greater visitor satisfaction.As the city continues to innovate its tourism strategy, this campaign stands as a signal that Hong Kong is ready to welcome the world with open arms and unforgettable experiences.

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