≡-China To New Zealand Tourism Set For Major Expansion As Aviation And Tourism Giants Unite In Marketing Blitz – Viral of Today

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Home » AIRLINE NEWS » China To New Zealand Tourism Set For Major Expansion As Aviation And Tourism Giants Unite In Marketing Blitz Monday, June 23, 2025Air New Zealand, Air China, and Tourism New Zealand have come together in a powerful new partnership to reignite Chinese tourism to New Zealand by launching a multimillion-dollar marketing campaign aimed at boosting visitor arrivals. With China already ranked as New Zealand’s third-largest source of international tourists, this joint effort responds to growing demand and rising post-pandemic travel trends by promoting New Zealand as a top-tier destination for Chinese travelers. The campaign leverages the strong alliance between the two airlines, enhances destination visibility, and reflects a unified strategy to drive sustainable tourism growth through targeted investments and coordinated outreach.Air New Zealand, Air China, and Tourism New Zealand Unite to Supercharge Chinese Visitor Growth with Fresh Multimillion-Dollar CampaignIn a renewed drive to attract Chinese visitors, Air New Zealand, Air China, and Tourism New Zealand have formed a powerful alliance to accelerate travel from China to New Zealand. This joint initiative unites key industry leaders with a shared mission to reintroduce New Zealand as a must-visit destination, capitalizing on the rebound of global tourism and shifting traveler preferences in the wake of recent global disruptions.Unified Investment to Reignite Chinese TourismThe partnership will see a combined investment of nearly NZD 500,000 from the three organizations. This new funding is directed toward an ambitious marketing campaign aimed at elevating New Zealand’s visibility in China’s competitive outbound travel market. The campaign will build upon existing efforts already undertaken by Air New Zealand and Tourism New Zealand, further reinforcing their commitment to this high-potential market.Over the next year, Air New Zealand alone will allocate more than NZD 700,000 into China-specific marketing through strategic partnerships, digital advertising, and destination storytelling. This investment is on top of the airline’s ongoing marketing commitments and is expected to have a strong ripple effect across New Zealand’s tourism and hospitality sectors.Marketing to Inspire and ConvertAt the heart of this partnership lies a comprehensive, targeted marketing campaign designed to showcase the unique appeal of New Zealand to Chinese travelers. From immersive scenic landscapes to cultural richness and adventure experiences, the campaign will emphasize the diversity of experiences awaiting Chinese tourists. The aim is not only to increase the volume of visitors but also to position New Zealand as a destination worth exploring more deeply and sustainably.The campaign will also spotlight the enduring partnership between Air New Zealand and Air China, which has provided seamless air connectivity between the two nations since 2015. This alliance has enabled smoother travel through codeshare flights, synchronized schedules, and enhanced customer services – all key factors in the appeal of long-haul travel to discerning Chinese consumers.The Importance of the Chinese MarketChina continues to hold immense strategic value for New Zealand’s tourism industry. As of March 2025, visitors from China represented a significant share of overseas travelers to New Zealand, placing the country among the top three contributors to its inbound tourism sector. During this period, 248,000 Chinese tourists traveled to New Zealand, reflecting an impressive 18% increase compared to the previous year.This growth signals a strong recovery trend and highlights the renewed interest among Chinese travelers in long-haul destinations offering safety, natural beauty, and distinctive experiences. By actively nurturing this recovery through joint investment and focused marketing, the tripartite alliance aims to accelerate the return to pre-pandemic levels and beyond.Longstanding Airline Partnership as a CornerstoneThe marketing efforts will also leverage the longstanding partnership between Air New Zealand and Air China, which has played a pivotal role in facilitating travel between the two countries. Since the alliance was launched in 2015, it has enhanced connectivity through codeshare flights on popular routes such as Beijing–Auckland and Shanghai–Auckland. These services have not only improved accessibility but also offered customers a more seamless and consistent travel experience.The strengthened marketing drive will emphasize these benefits to travelers in China, positioning the Air New Zealand–Air China network as a reliable and efficient bridge to New Zealand.A Broader Vision for Sustainable TourismThis initiative is part of a larger vision to ensure that tourism growth is not just about numbers but about delivering high-quality, sustainable experiences. Tourism New Zealand will be emphasizing responsible travel practices within the campaign, encouraging longer stays, deeper engagement with local culture, and visits to less-crowded regions beyond traditional hotspots.Such a balanced approach supports the country’s long-term tourism strategy, which seeks to distribute tourism’s economic benefits more evenly across regions while preserving New Zealand’s natural and cultural assets for future generations.Collaboration as a CatalystLikewise, Tourism New Zealand highlighted that its role in the partnership extends beyond promotion. It also includes providing insights into Chinese travel behavior, preferences, and evolving trends – essential knowledge to fine-tune campaigns and maximize impact.Air China echoed these sentiments, reiterating its confidence in the New Zealand market and reaffirming its commitment to increasing capacity and improving the traveler experience on China–New Zealand routes. The airline views the alliance as a long-term endeavor that will evolve alongside market conditions and traveler expectations.Looking AheadAs global travel rebounds, competition for Chinese tourists has intensified across the Asia-Pacific and beyond. Countries like Australia, Japan, and Thailand are also actively courting Chinese travelers. With this latest joint marketing initiative, New Zealand is signaling its intent to compete aggressively and reassert its place as a premier travel destination for Chinese visitors.This coordinated campaign by Air New Zealand, Air China, and Tourism New Zealand marks a significant milestone in New Zealand’s tourism recovery strategy. It reflects a shared vision to not only restore but elevate Chinese visitor arrivals through strategic investment, robust marketing, and collaborative action.Air New Zealand, Air China, and Tourism New Zealand have launched a joint multimillion-dollar campaign to boost Chinese visitor arrivals by promoting New Zealand as a preferred travel destination. The partnership aims to strengthen air connectivity, enhance destination visibility, and tap into the rapidly recovering Chinese outbound travel market.The groundwork laid today through this tripartite alliance is expected to bear fruit in the months and years ahead, as more Chinese travelers rediscover the wonders of Aotearoa – from the alpine peaks of the Southern Alps to the vibrant cities of Auckland and Wellington.

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