≡-Australia Tourism Industry To Make Historic $314.4 Billion Economic Contribution In 2025, Signaling A 30% Growth Surge And Redefining The Nation’s Post-Pandemic Economic Landscape – Viral of Today
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Home » Australia Travel News » Australia Tourism Industry To Make Historic $314.4 Billion Economic Contribution In 2025, Signaling A 30% Growth Surge And Redefining The Nation’s Post-Pandemic Economic Landscape Tuesday, June 24, 2025Australia’s Travel and Tourism industry is set to break new records in 2025, contributing a remarkable $314.4 billion to the national economy, according to recent figures from the World Travel & Tourism Council (WTTC). This optimistic projection is part of the organization’s latest Economic Impact Research (EIR), which shows that the sector is expected to surpass pre-pandemic levels by nearly 30%, making up 11.4% of Australia’s GDP.The anticipated expansion of the sector highlights the continued rebound and strength of Australia’s tourism economy. A combination of rising international demand and a thriving domestic market are driving the robust performance of the sector. Australia’s tourism industry continues to bounce back strongly from the challenges posed by the pandemic, positioning itself as a key player in the global tourism landscape.Job Creation and Economic ImpactIn 2025, the Travel & Tourism sector is forecast to support 1.7 million jobs, which would account for over 11.5% of total national employment. This marks a substantial increase of 100,000 jobs compared to the previous year, signaling the positive effects that the industry’s recovery is having on the Australian workforce. As the sector expands, it is expected to continue creating more job opportunities, both directly and indirectly, in areas such as hospitality, transport, and tourism services.Visitor spending remains a significant contributor to this economic growth. International visitors are expected to spend a record $39 billion in 2025, a 22% increase from 2024, highlighting the growing appeal of Australia as a destination for global travelers. Meanwhile, domestic travel spending is forecasted to rise to nearly $173 billion, further demonstrating the strength of the tourism sector across both international and local markets.Australia’s Status as a Global Tourism LeaderThese statistics solidify Australia’s position as a premier global destination, celebrated for its varied landscapes, vibrant cultural offerings, and exceptional tourism infrastructure. From the stunning Great Barrier Reef and iconic Uluru to vibrant cities like Sydney and Melbourne, Australia’s natural beauty and cultural offerings continue to draw millions of visitors each year.Tourism is not only a vital contributor to Australia’s economy but also plays a crucial role in preserving and showcasing the country’s unique natural and cultural heritage. The industry helps to sustain conservation efforts, supports local communities, and promotes the diverse offerings of Australia’s regions.Looking Back at 2024In 2024, Australia’s Travel and Tourism sector contributed $297 billion to the national economy, marking a solid recovery from the pandemic’s impact. The industry provided 1.6 million jobs, with international tourists contributing $32.1 billion in spending, while domestic visitors spent $123.7 billion. Domestic travel has been the key driver of the sector’s recovery, as Australians continue to explore their own backyard while international travel has regained momentum.The growth in visitor spending across the board underscores the increasing demand for travel experiences within Australia. As the sector continues to recover, it is expected that these trends will intensify, with more international tourists visiting the country and Australians continuing to travel extensively within their own borders.Looking Ahead to 2035Looking further into the future, the WTTC forecasts that by 2035, Australia’s Travel and Tourism sector will contribute more than $406 billion to the economy, accounting for almost 12% of GDP. This growth is expected to create over 2.1 million jobs, further solidifying the importance of tourism in Australia’s economic and employment landscape. The sector is poised to continue its upward trajectory, driven by a steady increase in visitor spending.By 2035, international visitor spending is forecasted to surpass $52 billion, with domestic spending anticipated to reach almost $221 billion. As Australia’s tourism offerings continue to evolve and adapt to changing global trends, the country is expected to maintain its competitive edge in the international travel market.Australia’s Travel and Tourism industry serves as a powerful symbol of the nation’s resilience and its widespread global attraction. With sustained growth expected in the coming years, the sector will continue to be a key driver of Australia’s economic success and a major contributor to its cultural and social vibrancy. As the world emerges from the pandemic, Australia remains an attractive destination for travelers from all corners of the globe.
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