≡-Sabah Launches “Explore Sabah” Campaign to Attract Global Travelers and Support Visit Malaysia 2026, You need to know – Viral of Today

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Home » Malaysia Travel News » Sabah Launches “Explore Sabah” Campaign to Attract Global Travelers and Support Visit Malaysia 2026, You need to know Wednesday, June 25, 2025Tourism Malaysia Sabah, in collaboration with SabahTravel.com, a leading e-commerce travel marketplace platform, has unveiled the “Explore Sabah” promotional campaign, a bold initiative to position Sabah as one of Malaysia’s top travel destinations. This dynamic campaign is a part of the national Visit Malaysia 2026 (VM2026) program and leverages the extensive reach of SabahTravel.com to showcase the diverse and alluring experiences that Sabah has to offer to both local and international tourists.A Wide Array of Travel Experiences Across SabahThe “Explore Sabah” campaign features over 400 specially curated travel experiences designed to meet the varied preferences of travelers. Adventure seekers will find thrill in island hopping and diving in the clear waters of Semporna, a hotspot for underwater exploration. Meanwhile, nature lovers can indulge in unforgettable wildlife and river safaris along the Kinabatangan River, where a rich diversity of species such as orangutans and pygmy elephants thrive in their natural habitat. The iconic Mount Kinabalu also features as one of the key attractions, with its challenging trek offering an awe-inspiring experience for avid climbers and stunning views from the top.Cultural enthusiasts can immerse themselves in the authentic heritage of Sabah with village tours that reveal the traditions and lifestyles of the indigenous people. For a more tranquil experience, eco-conscious travelers can escape to the serene hilltop resorts and rainforest retreats, where they can rejuvenate amidst lush greenery and pristine surroundings.Discover the Charm of Labuan IslandExtending beyond Sabah, the campaign also highlights Labuan, an island known for its laid-back charm and cultural significance. Labuan offers a mix of sun, sea, and history, with unique experiences such as sunset cruises, yacht charters, and snorkeling opportunities in crystal-clear waters. The island is also home to historical sites, including WWII memorials and the Labuan War Cemetery, offering a glimpse into the past through well-preserved landmarks.For those fascinated by history and culture, Labuan is rich in heritage, with attractions like the Labuan Museum and Chimney Tower, which add depth to the island’s tourism appeal. Whether you’re a history buff, an adventure enthusiast, or someone simply seeking a peaceful getaway, Labuan is a destination that promises to captivate all kinds of travelers.Ms. Haryanty Abu Bakar, Director of Tourism Malaysia Sabah, said, “Embracing digitalisation, we value this strategic partnership with SabahTravel.com to leverage their expertise and innovative marketing strategies. Through this campaign, we are confident in driving greater visibility for Sabah and Labuan while advancing the goals of Visit Malaysia 2026.”Ms. Poh Khay Inn, Marketing Director of SabahTravel.com, added, “This collaboration underscores our commitment to connecting Sabah and Labuan with global travellers through instant bookings and engaging digital content. We’re proud to work alongside Tourism Malaysia to showcase Sabah’s lush rainforests, rich heritage, and captivating travel experiences.”Exclusive Deals for a Seamless Travel ExperienceThe “Explore Sabah” campaign, which runs from April 2025 to February 2026, offers travelers the opportunity to enjoy significant savings. With discounts of up to 30% on bookings made through SabahTravel.com using the promo code XPLORE5, tourists can make the most of their trip to Sabah. The platform provides an easy-to-use booking system, allowing travelers to reserve multiple experiences in one seamless transaction, with a secure payment gateway ensuring a hassle-free process.A Growing Tourism SectorMalaysia’s tourism sector has shown remarkable recovery, with international arrivals reaching 13.4 million from January to April 2025, marking a 21.0% increase compared to the same period in 2024. The country has seen significant growth in its tourist arrivals from China, which has now become the third-largest source market, following Singapore and Indonesia. With 1.4 million visitors from China in the first four months of 2025, Malaysia is on track to meet its goal of 43 million international arrivals and RM283.8 billion in tourism receipts by the end of the year.Support for Visit Malaysia 2026 CampaignTo further amplify the impact of the “Explore Sabah” campaign, Tourism Malaysia is distributing official Visit Malaysia 2026 vehicle stickers to licensed tour operators across Sabah. This initiative not only increases the visibility of the campaign but also signifies the tourism industry’s collective commitment to the success of the national VM2026 program.Sabah’s unparalleled natural beauty, rich cultural heritage, and vibrant tourism offerings have made it an attractive destination for tourists from all over the world. Whether you’re looking for adventure, relaxation, or cultural immersion, Sabah and Labuan have something to offer everyone, making this campaign an exciting opportunity for travelers to explore all that this beautiful region of Malaysia has to offer.

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