≡-New ‘Explore Sabah’ Campaign By Tourism Malaysia And SabahTravel.com Highlights The Best Of Sabah Ahead Of Visit Malaysia 2026 – Viral of Today

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Home » Malaysia Travel News » New ‘Explore Sabah’ Campaign By Tourism Malaysia And SabahTravel.com Highlights The Best Of Sabah Ahead Of Visit Malaysia 2026 Thursday, June 26, 2025Tourism Malaysia Sabah, in collaboration with SabahTravel.com, has launched the “Explore Sabah” campaign to enhance the region’s reputation as a leading travel destination in Malaysia. This initiative aligns with the Visit Malaysia 2026 campaign, leveraging SabahTravel.com’s digital platform to promote Sabah’s unique offerings—ranging from adventure-filled expeditions to cultural experiences—making it more accessible for both domestic and international travelers.Tourism Malaysia Sabah, in partnership with SabahTravel.com, an e-commerce travel platform, has unveiled the “Explore Sabah” promotional campaign designed to enhance Sabah’s status as a premier travel destination within Malaysia. This initiative aligns seamlessly with the national Visit Malaysia 2026 (VM2026) campaign, strategically using SabahTravel.com’s extensive digital reach to showcase the many diverse experiences that Sabah offers to both local and international visitors.This dynamic campaign features over 400 curated travel experiences that cater to a variety of traveler preferences. Key offerings include thrilling island-hopping and diving adventures in Semporna, wildlife and river safaris along the Kinabatangan River, an exhilarating expedition up Mount Kinabalu, immersive cultural village and heritage tours, and eco-retreats in serene hilltop resorts and remote rainforest escapes.In addition to highlighting the wonders of Sabah, the campaign also extends its reach to Labuan, emphasizing a broad range of activities that showcase the region’s unique charm. Among these activities are sunset cruises and luxury yacht charters, peaceful beachside retreats, and vibrant snorkeling spots. Labuan also boasts WWII historical trails and memorial tours, alongside cultural sites such as the Labuan Museum and Chimney Tower, each contributing to a fuller appreciation of this scenic destination.Spanning from April 2025 to February 2026, the “Explore Sabah” campaign provides an enticing opportunity for travelers to benefit from discounts of up to 30% when they book through the SabahTravel.com platform using the promo code XPLORE5. The platform offers a seamless experience, allowing travelers to conveniently book multiple licensed travel experiences in a single transaction, while ensuring a secure payment process. This easy booking option offers travelers flexibility and convenience, making it easier than ever to plan their Sabah and Labuan trips.This collaborative effort highlights the joint commitment of Tourism Malaysia and SabahTravel.com to make Sabah and Labuan more accessible to global travelers. By integrating cutting-edge digital tools and providing real-time booking capabilities, this campaign presents an excellent opportunity for international tourists to engage with the vibrant and picturesque landscapes of Malaysia’s Eastern region. It also demonstrates the continued importance of tourism in Malaysia’s economic recovery post-pandemic.The partnership also aims to elevate the country’s tourism sector, which has shown remarkable resilience and growth. From January to April 2025, Malaysia recorded 13.4 million international arrivals, a notable 21.0% increase compared to the same period in 2024. The impressive surge in visitors is indicative of the nation’s ability to attract global attention, with China emerging as the third-largest source of international tourists, just behind Singapore and Indonesia, but ahead of Thailand and India. Over 1.4 million Chinese visitors were recorded in the first four months of 2025, reflecting a substantial 37.8% increase from the previous year. This progress places Malaysia well on track to meet its target of 43 million international arrivals and RM283.8 billion in tourism receipts by the end of 2025.In line with its comprehensive branding campaign for Visit Malaysia 2026, Tourism Malaysia is distributing official promotional vehicle stickers for VM2026 to registered tour operators across Sabah. This initiative is designed to bolster the visibility and recognition of the campaign and enhance its support across the state. By strengthening connections within the local tourism sector, these efforts ensure a collective push toward achieving the campaign’s ambitious objectives.Tourism Malaysia Sabah, in collaboration with SabahTravel.com, has launched the “Explore Sabah” campaign to position Sabah as a premier travel destination. This initiative aims to attract global travelers by showcasing the region’s diverse experiences, aligned with the Visit Malaysia 2026 campaign.Overall, the “Explore Sabah” campaign stands as a significant step in positioning Sabah as one of Southeast Asia’s most desirable travel destinations. It offers a comprehensive collection of experiences that showcase the region’s breathtaking natural beauty, vibrant cultural heritage, and a wealth of adventure-driven activities. From wildlife enthusiasts to cultural explorers and beach lovers, this campaign invites travelers from around the world to explore the hidden gems of Sabah and Labuan and create unforgettable memories in Malaysia’s most captivating destinations.

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