≡-China Enhances Tourism With New 36 Golden Waterway Routes, Featuring Urban And Natural Wonders Across 23 Cities – Viral of Today

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Home » CHINA TRAVEL NEWS » China Enhances Tourism With New 36 Golden Waterway Routes, Featuring Urban And Natural Wonders Across 23 Cities Saturday, June 28, 2025China’s Ministry of Transport (MOT) has launched 36 new “golden waterway tourism routes” across 23 provinces, marking a bold move to rejuvenate the country’s tourism sector. This initiative is designed to stimulate tourism spending and enhance China’s status as a premier global travel destination. By incorporating a diverse mix of urban landscapes, natural wonders, and cultural landmarks, the new routes aim to offer an enriching travel experience, catering to various tourist interests. With a focus on showcasing both modern and historical attractions, these routes are expected to draw more domestic and international visitors, boosting local economies and supporting sustainable tourism development across the country.China’s Ministry of Transport (MOT) has unveiled a new initiative aimed at revitalizing the country’s tourism sector by introducing 36 domestic “golden waterway tourism routes.” This strategic move is designed to boost tourism spending and enhance the country’s appeal as a global tourism destination. The newly launched routes span across 23 provinces and cities, incorporating a variety of urban landscapes, breathtaking natural sceneries, cultural landmarks, and stunning coastal vistas. The initiative promises to provide an enriched travel experience, offering a diverse selection of attractions to suit various tourist interests.The Ministry of Transport’s plan focuses on transforming China’s waterways into vibrant tourism hubs, positioning them as integral to the development of domestic travel. Key highlights of this initiative include the acceleration of infrastructural upgrades. These upgrades will see significant improvements to tourist waterways, including modernized passenger terminals and revamped waiting facilities. Enhanced port services will also be introduced, ensuring that passengers enjoy a smoother, more comfortable travel experience. The program aims to raise service standards across the board, making it more convenient for both international and domestic visitors to navigate the routes.One of the central themes of the golden waterway initiative is the promotion of cultural and scenic tourism, with particular emphasis on some of China’s most famous waterways, such as the Yangtze River, Pearl River, and the country’s iconic historical canals and ports. These waterways have long been central to China’s cultural and economic life, and the plan seeks to highlight their rich history and natural beauty as major tourist attractions. The MOT aims to create a set of distinctive water tourism products by combining scenic beauty with historical significance, tapping into both the natural and cultural richness of the areas.The program will place particular focus on popular areas of “red tourism,” which promotes visits to historical sites related to the Communist Party’s revolutionary history, as well as other cultural landmarks. Additionally, it will support rural revitalization projects, linking tourism development with sustainable rural growth. The ministry’s objective is not only to boost the tourism sector but also to stimulate economic activity in rural areas, offering tourists a chance to explore the country’s rural landscapes and heritage while contributing to local economies.In line with the broader focus on tourism development, China’s Ministry of Transport is also implementing a series of safety measures to ensure the security of tourists along these waterways. According to officials, customized safety protocols will be put in place for each individual route, offering tailored solutions based on the characteristics of key water areas. These protocols will include enhanced safety equipment, measures to prevent accidents, and strategies for dealing with emergencies. By adopting a precision management approach, the MOT aims to ensure that both passengers and operators benefit from a safer, more reliable travel environment.The timing of this new initiative is significant, as China’s tourism sector is experiencing a strong recovery. The Ministry of Culture and Tourism has reported steady growth in the industry, particularly during the 2025 Dragon Boat Festival holiday. According to recent data, domestic travel surged by 5.7 percent compared to the previous year, with a total of 119 million trips taken over the holiday period. This increase reflects the ongoing rebound of China’s tourism industry, driven in part by the government’s focus on expanding tourism offerings across the country. The holiday season also brought a boost in tourism revenue, which reached 42.73 billion yuan ($5.95 billion), marking a 5.9 percent year-on-year increase.The introduction of these golden waterway tourism routes is part of China’s broader strategy to enhance its tourism infrastructure, diversify travel experiences, and tap into the country’s rich cultural and natural resources. By showcasing some of the most beautiful and historically significant locations along its waterways, the government hopes to attract more domestic and international tourists. The initiative is also a step toward further promoting the development of sustainable tourism, ensuring that economic growth and environmental protection go hand in hand.China’s Ministry of Transport has introduced 36 “golden waterway tourism routes” to revitalize domestic tourism and attract global visitors. This initiative aims to enhance tourism spending by offering diverse, scenic travel experiences across the country’s rich urban and natural landscapes.This new plan reflects China’s commitment to improving its tourism sector and offering visitors more diverse and immersive experiences. By integrating infrastructure development with cultural heritage preservation, natural beauty, and modern safety standards, the golden waterway tourism routes are set to become a key part of the country’s travel offerings. As domestic travel continues to rise, and with the golden waterway routes poised to enhance China’s tourism appeal, the future of the sector looks increasingly promising. The emphasis on sustainability and tailored tourism experiences will play a crucial role in shaping the next phase of China’s tourism industry growth, positioning the country as an even more attractive destination for travelers from all corners of the globe.«Enjoyed this post? Never miss out on future posts by following us»

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