≡-TAT Introduces ‘Thailand Safe Travel Stamp’ To Ensure Safety And Attract Chinese Tourists Back Amid Rising Concerns Over Security – Viral of Today

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Home » THAILAND » TAT Introduces ‘Thailand Safe Travel Stamp’ To Ensure Safety And Attract Chinese Tourists Back Amid Rising Concerns Over Security Sunday, June 29, 2025The Tourism Authority of Thailand (TAT) is introducing the Thailand Safe Travel Stamp, a new initiative designed to restore the confidence of Chinese tourists following a sharp decline in arrivals. The stamp is designed to validate tourism businesses as safe, dependable, and trustworthy, playing a vital role in Thailand’s recovery in time for the Golden Week holiday.This initiative comes at a critical time, as recent safety incidents have significantly damaged Thailand’s reputation as a tourist destination. The Thailand Safe Travel Stamp is part of a broader strategy by TAT to ensure that hotels, restaurants, shopping malls, and other tourism operators meet high safety standards, reassuring travelers, particularly from China, that they can visit with confidence.The stamp will be awarded to eligible businesses by August, following the completion of a thorough screening process. A committee is set to be formed in July to finalize the selection and screening criteria. This will help ensure that only the most reliable and safe tourism operators are included in the initiative.This new certification effort builds on the earlier Sawasdee Nihao campaign, which ran from May 28 to June 1. Although the campaign aimed to reverse the decline in Chinese tourist arrivals, it had limited success. The initiative brought together 400 tourism agencies and 200 influential Chinese figures to promote Thailand as a safe destination. However, the campaign’s impact was not enough to stem the drop in visitors, which has been exacerbated by several high-profile incidents that have eroded Chinese tourists’ trust.There has been a noticeable decrease in Chinese arrivals, with a substantial decline in numbers recorded between January 1 and June 22, 2025. Only 2.17 million Chinese tourists visited Thailand during this period, which represents a 4.24% decrease compared to the previous year. Historically, Chinese visitors have been the largest group of inbound tourists to Thailand, but they are now being outnumbered by Malaysian tourists, who accounted for 2.19 million arrivals in the same period.In response to this decline, TAT has set an ambitious target of attracting 6.9 million Chinese tourists in 2025. This goal requires an additional 4.73 million visitors over the remaining months of the year, putting significant pressure on the industry to attract more tourists and rebuild confidence.Several incidents have contributed to the deterioration of Thailand’s image among Chinese tourists. One of the most damaging events involved the disappearance of a Chinese celebrity earlier this year. The actor was lured to Thailand under the false premise of an audition and was then trafficked to a scam center in Myanmar. This incident was widely reported in the Chinese media and sparked widespread fear of cross-border crime and kidnapping, with the subsequent media coverage further damaging Thailand’s reputation.The backlash from this scandal was significant. The news quickly spread across Chinese social media, triggering mass cancellations, particularly during the Lunar New Year period, a traditionally busy travel time. The incident heightened concerns about safety and security in Thailand, leading to a further decline in Chinese tourist arrivals.In response, the Thailand Safe Travel Stamp will be awarded based on four key criteria to ensure the highest standards of safety and trustworthiness. These criteria include:Safety and security of the premisesSecure payment methodsThe capacity of staff to engage and communicate efficiently with international visitors.Accessibility and convenience of transportationTo qualify for the stamp, tourism operators must be legally registered businesses that comply with Thai tax regulations and adhere to the Safety and Health Administration (SHA) standards, which were introduced during the Covid-19 pandemic. These standards focus on health and safety protocols designed to protect both tourists and workers in the tourism sector.Thailand already has a robust network of over 50,000 SHA-certified venues spread across various business categories. These include:22,092 restaurants and food outlets7,329 hotels and homestays1,547 recreational and tourist attractions7,094 transport service providers2,074 tourism operators1,341 health and beauty services627 shopping malls and department stores275 sports activity venues473 theatres and meeting spaces7,926 souvenir shopsThe distribution of the Thailand Safe Travel Stamps will begin in August, following the completion of the screening process. To further boost tourist confidence, TAT plans to launch promotional campaigns targeting Chinese outbound travelers in October. These campaigns will showcase the safety and reliability of Thailand’s tourism sector and encourage travelers to consider visiting the country once again.The tourism industry has welcomed the introduction of the Thailand Safe Travel Stamp. Leaders within the sector have expressed their support for the initiative, recognizing it as a timely and necessary step in restoring trust among both Chinese and international travelers. The fast-track nature of the program is seen as a key element in rebuilding confidence, particularly among independent travelers (FITs) who are more likely to value safety and convenience when choosing travel destinations.The Thailand Safe Travel Stamp initiative represents a significant effort by TAT to recover from recent setbacks in the tourism industry. By ensuring that businesses meet strict safety standards, the program aims to reassure Chinese tourists and encourage more international visitors to return to Thailand in the coming months. With the added promotional campaigns and the backing of the industry, this initiative could prove pivotal in Thailand’s efforts to regain its position as a leading global travel destination.«Enjoyed this post? Never miss out on future posts by following us»

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