≡-Taiwan Tourism Unleashes Powerful DOOH Campaign In Mumbai To Solidify Taiwan’s Position As The Ultimate M.I.C.E Destination For Indian Corporates – Viral of Today

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Home » TRAVEL NEWS » Taiwan Tourism Unleashes Powerful DOOH Campaign In Mumbai To Solidify Taiwan’s Position As The Ultimate M.I.C.E Destination For Indian Corporates Thursday, July 3, 2025The Taiwan Tourism Administration (TTA) is launching a focused four-week Digital Out-of-Home (DOOH) campaign in Mumbai’s prominent business centers. This campaign aims to position Taiwan as the top destination for both MICE (Meetings, Incentives, Conferences, and Exhibitions) and leisure travel, with a particular focus on engaging Indian corporate decision-makers. Building on a strong growth trajectory, Taiwan is intensifying its marketing efforts to connect with Indian travelers ahead of the peak travel season.Taiwan has seen a significant 20% growth in Indian visitors in the past year, a trend that TTA aims to continue by reaching new business and leisure segments. The campaign will run for four weeks and will be prominently displayed across business hubs such as Technopolis Knowledge Park, 349 Business Point, Platina Business Tower, and Trade Centre BKC. These locations have been strategically selected to ensure maximum visibility among business professionals and corporate decision-makers, key target audiences for Taiwan’s offerings.This campaign comes after Taiwan’s successful return to the Indian market in January 2024. In just one year, Taiwan attracted over 38,000 Indian visitors, reflecting a growth of 20.81%. This growth rate far surpasses the broader trend of an 8.5% increase in outbound travel from India. With such a strong reception from Indian travelers, the campaign aims to further elevate Taiwan’s profile and attract even more corporate and leisure visitors from India.The TTA’s comprehensive campaign leverages innovative digital content that highlights Taiwan’s rich cultural heritage, business opportunities, and stunning tourist attractions. Through this dynamic DOOH strategy, the TTA aims to engage Indian business travelers, entrepreneurs, and professionals seeking new destinations for MICE activities, incentives, and corporate conferences. The campaign also emphasizes Taiwan’s potential as a leisure destination, offering both modern amenities and a rich cultural experience.Taiwan’s focus on India as a key source market for tourism has been reflected in its proactive engagement with Indian corporate groups. Taiwan has hosted several high-profile Indian incentive groups, including a delegation from one of India’s leading companies, showcasing the country’s appeal for high-end and corporate travel. The TTA is keen on continuing this trend, focusing on both premium and corporate segments as key drivers of future tourism growth.To support this initiative, the Taiwan Tourism Administration has implemented an integrated marketing approach. This approach includes PR campaigns, trade collaborations, influencer trips, and participation in major Indian travel expos. These efforts have been central to raising Taiwan’s visibility within the highly competitive Indian outbound travel market. TTA’s partnerships with Indian travel trade associations, airlines, and corporate entities have further enhanced Taiwan’s appeal as a destination for both business and leisure travelers.TTA’s ongoing participation in Indian travel expos allows the administration to engage with travel professionals and industry experts directly, ensuring that Taiwan’s offerings remain top of mind for those seeking new and exciting travel experiences. Furthermore, influencer-led trips have been instrumental in introducing Taiwan’s unique destinations to a broader audience, including potential travelers who may not have considered Taiwan in the past.In addition to business tourism, Taiwan is gaining traction as a leisure destination for Indian travelers seeking cultural enrichment and natural beauty. Taiwan’s picturesque landscapes, from scenic coastlines to lush mountains, coupled with its vibrant cities and rich cultural heritage, make it an attractive destination for a variety of travelers. The DOOH campaign is designed to showcase these unique selling points, helping to position Taiwan as an ideal choice for a vacation, conference, or incentive trip.As Taiwan continues to solidify its position as a premier destination for Indian travelers, the TTA remains committed to enhancing the country’s visibility and attractiveness in India’s travel market. The four-week DOOH campaign in Mumbai is a key element of a broader strategy aimed at enhancing Taiwan’s visibility in the Indian market. By using innovative digital marketing tactics, along with its ongoing PR, trade partnerships, and influencer engagement, Taiwan is poised to attract even more visitors from India in the coming years.Taiwan’s focus on MICE and leisure tourism in India is paying off, with an impressive increase in visitors and growing brand awareness. Through the DOOH campaign and other integrated marketing efforts, Taiwan aims to capture the attention of India’s business and leisure travelers, offering them a unique blend of cultural, business, and leisure experiences that are hard to find elsewhere. With Taiwan’s momentum in the Indian market, the future looks promising as the destination continues to expand its reach in India’s outbound travel sector.«Enjoyed this post? Never miss out on future posts by following us»

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