≡-Sarawak Hosts Key Hotel Data Refinement Session as Tourism Malaysia Sets New Standards for Industry Collaboration – Viral of Today

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Home » HOTEL NEWS » Sarawak Hosts Key Hotel Data Refinement Session as Tourism Malaysia Sets New Standards for Industry Collaboration Thursday, July 10, 2025Tourism Malaysia, under the Ministry of Tourism, Arts and Culture (MOTAC), has successfully organized the Hotel Data Refinement Session in Sarawak to engage with local hotel operators and stakeholders. The event, held at the Hilton Hotel Kuching, marked an important initiative aimed at refining hotel industry data and further enhancing the country’s tourism infrastructure. This event also celebrated the dedication of hotel operators who consistently contributed to Malaysia’s tourism data by presenting Appreciation Certificates to hotel survey participants.Strengthening Stakeholder RelationshipsThe event was officially opened by Shahrin Mokhtar, Deputy Director General (Planning) of Tourism Malaysia, and attracted a broad array of influential tourism and hospitality figures from Sarawak. Among the key attendees were representatives from the Malaysian Association of Hotels (MAH) Sarawak Chapter, Malaysia Budget & Business Hotel Association (MyBHA) Sarawak Chapter, Sarawak Tourism Federation (STF), Sarawak Tourism Board (STB), and the National Property Information Centre (NAPIC) Sarawak. The gathering emphasized collaboration among stakeholders, fostering stronger ties to advance tourism objectives within Sarawak.Analyzing Tourism Data for GrowthA central focus of the session was to share the findings from the latest quarterly Paid Accommodation Survey, an essential tool in evaluating key performance metrics such as Average Occupancy Rate (AOR), Average Room Rate (ARR), and guest arrivals—both domestic and international. The survey serves as a crucial element for understanding the dynamics of the hotel industry, enabling tourism planners to make data-driven decisions for the sector’s continued growth.In addition to presenting the survey results, the session included a refresher course on the procedures for reporting data. This segment aimed at ensuring consistent and accurate data submission across the hotel industry. Tourism Malaysia emphasized the importance of accurate reporting to maintain the integrity and reliability of the data collected, providing industry players with the tools and knowledge to effectively contribute.Recognizing Excellence in Data ContributionAs part of the event, Tourism Malaysia extended its gratitude to hotels that demonstrated exceptional commitment in contributing to the hotel survey. Certificates of appreciation were awarded to those who had shown consistency in submitting reliable and accurate data, along with promotional materials for the Visit Malaysia 2026 campaign. This initiative underscores Tourism Malaysia’s recognition of the vital role these hotels play in supporting national tourism statistics and enhancing the country’s standing in the global tourism landscape.Driving Forward Malaysia’s Tourism GrowthThe tourism industry in Malaysia is undergoing a robust recovery, driven by a surge in international visitors. In 2024, Malaysia welcomed 38 million international visitors, a significant increase of 31.1% compared to 2023 and 8.3% higher than pre-pandemic levels in 2019. The positive trajectory has continued into 2025, with 13.4 million visitors recorded from January to April, marking a 21.0% year-on-year increase.Tourism Malaysia continues to prioritize market engagement, with Singapore, Indonesia, China, Thailand, India, Brunei, South Korea, the Philippines, Australia, and the United Kingdom emerging as Malaysia’s key source markets. As Malaysia charts its path to Visit Malaysia 2026, the collaboration with industry stakeholders, through initiatives like the Hotel Data Refinement Session, is vital in sustaining the country’s tourism momentum.Fostering a Collaborative Future for Tourism in MalaysiaThe Hotel Data Refinement Session not only provided an opportunity to share valuable industry insights but also acted as a platform for hotel operators to voice their concerns, challenges, and suggestions. The open dialogue facilitated during the event allows Tourism Malaysia to adapt the survey process and data collection methods to meet the evolving needs of the hotel industry and ensure its long-term success.With Malaysia’s tourism sector showing strong signs of recovery, these industry partnerships are more crucial than ever. The continuous engagement between Tourism Malaysia and key stakeholders is a testament to the government’s commitment to creating a more robust and sustainable tourism ecosystem, propelling the industry to new heights as it prepares for future growth.

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