≡-United Kingdom Tourism Scene Elevated as Ullswater Retreat and Newly Renovated Pub Earn Top Accolades at 2025 Cumbria Awards, Setting New Standards in Regional Hospitality – Viral of Today

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Home » Latest Travel News of UK » United Kingdom Tourism Scene Elevated as Ullswater Retreat and Newly Renovated Pub Earn Top Accolades at 2025 Cumbria Awards, Setting New Standards in Regional Hospitality Friday, July 11, 2025The United Kingdom has placed a spotlight on Cumbria’s thriving hospitality sector by awarding top honors to Another Place, The Lake and its sister venue, The Brackenrigg Inn, at the 2025 Cumbria Tourism Awards—recognizing their outstanding contribution to guest experience, regional tourism growth, and the seamless blend of traditional charm with modern luxury that sets them apart from competitors across the nation.Another Place, The Lake Dominates 2025 Cumbria Tourism Awards with Dual VictoryA luxurious haven set amidst the beautiful banks of Ullswater has solidified its place among Cumbria’s best hospitality venues, taking two coveted awards at the 2025 Cumbria Tourism Awards. Another Place, The Lake, a boutique hotel, became the Large Hotel of the Year, while the sister hotel, the Brackenrigg Inn, took the Pub of the Year award—only a year since the inn reopened as a new venture.These twin awards are a defining achievement for the hotel chain, securing their position as a prime provider of both higher-end accommodation and domestic experiences of hospitality. Each hotel adjoins Ullswater, the most beautiful and serene of the Lake District’s bodies of water, thus rendering the twin achievement all the richer as a representation of their local influence.Redefining Hospitality at Another Place, The LakeSince opening its doors in 2018, Another Place, The Lake has steadily carved out a niche for itself as a nature-inspired, design-forward hotel that blends modern luxury with a deep connection to the surrounding landscape. The hotel’s win as Large Hotel of the Year highlights its unwavering commitment to guest satisfaction, innovative service, and immersive experiences that celebrate the Lake District lifestyle.The judges were impressed by the hotel’s ongoing commitment to creating a warm, lively, and memorable stay for guests while contributing to the broader tourism economy. From aquatic adventures to farm-to-table restaurants and spa treatments infused with native botanicals, everything at Another Place aims to elevate the guest experience.As the organizing body states, the hotel’s success is a reflection not just of operational excellence, but a demonstrated commitment to community outreach and sustainability. The hotel has committed to investing in people and infrastructure alike, all with the goal of delivering a well-balanced, high-quality product that appeals as much to locals as it does to visitors.The Brackenrigg Inn: A Pub ReimaginedJust up the hill from the main hotel lies The Brackenrigg Inn, a charming country pub with a new lease on life. Acquired by the hotel group in 2023, the inn underwent an extensive refurbishment and reopened in 2024 as a refined yet welcoming pub and inn. With a menu built on local produce and a bar that champions regional ales and spirits, the venue quickly earned a reputation for delivering both authenticity and comfort.Pub of the Year 2025 was a major victory, especially as the Brackenrigg Inn had been open for just a year as a new establishment. Members of the award jury complimented the way that a strong Cumbrian welcome could coexist with modern flair, producing a place as comfortable for weekend walkers, hotel visitors, and local drinkers as for anyone else.The redevelopment of the inn at Brackenrigg serves as a reflection of the parent group’s wider ambition—combining heritage with a higher standard of service. Interiors at the inn now feature a refined combination of rural features and chic finishes, while the bedrooms provide a relaxing sanctum with a touch of character and flair.Recognition outside CumbriaThese twin victories have extra clout as well. By taking home both awards, Another Place has earned the privilege of representing Cumbria at the national level at the 2026 Visit England Awards for Excellence. By doing so, the hotel and sister inn have the potential to become not only area leaders, but national champions when it comes to hospitality and tourism.The award also highlights the potential for integrated hospitality models—hotels working hand-in-hand with local restaurants or pubs—for delivering attractive, multi-dimensional visitor experiences. Success by Another Place and the Brackenrigg Inn shows how hospitality brands can broaden their offering while ensuring cohesive brand identity and consistent quality.Raising Cumbria’s Tourism ProfileThe annual Cumbria Tourism Awards were established to celebrate the very best of the region’s thriving visitor economy. Winners are selected based on innovation, sustainability, quality of service, and their contribution to the county’s reputation as a world-class destination.By winning two of the top honors, Another Place has not only elevated its own profile but has also contributed to raising the standards and expectations of what hospitality in the Lake District can offer. With its continued focus on enhancing the guest experience, championing the local culture, and promoting sustainable tourism, the hotel group stands as a beacon for others in the region.UK has acknowledged Cumbria’s rising hospitality excellence by awarding Another Place, The Lake and The Brackenrigg Inn for their outstanding service, social contribution, and hospitality innovation. Their victories mark a new standard of local guest experiences. As Cumbria continues to attract visitors from all over the world, award-winning venues such as the Another Place and the Brackenrigg Inn will certainly feature prominently as the next chapter of the county’s tourist history gets written.

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