≡-Japan, France, U.S., and South Korea lead the global tourism race, with Osaka emerging as 2025’s most attractive tourism city, surpassing Paris, Kyoto, New York, and Seoul, according to a new report. – Viral of Today

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Home » ASIA » Japan, France, U.S., and South Korea lead the global tourism race, with Osaka emerging as 2025’s most attractive tourism city, surpassing Paris, Kyoto, New York, and Seoul, according to a new report. Sunday, July 13, 2025Osaka has topped Yanolja Research’s latest Attractiveness Index to become the most attractive tourism city globally, pushing classic destinations like the French capital Paris, Japanese cultural hub Kyoto, the Big Apple New York, and Seoul, the heart of Korean culture, to third spot from second. Osaka’s cosmopolitan culture, storied history, and irresistible gastronomy have won over hearts from all corners of the world. Its eclectic melting pot of new and old, combined with its future status as 2025 World Expo host, has done much to enhance its global reputation, sending it to the very top of tourists’ wishlists where they’re searching to experience something new and special, yet with universal appeal.In 2025, Osaka has been named the world’s most attractive tourism city, according to a report from Yanolja Research, a leading global institute specializing in travel and tourism. This recognition comes from the Yanolja Attractiveness Index, which ranks the appeal of 191 major cities worldwide based on social media data and feedback from tourists.The Yanolja Attractiveness Index is a new index that embodies how tourists think and rate destinations’ popularity and attractiveness globally. The index uses sentiment analysis to determine the level of positive and negative mentions regarding key tourism phrases on various social media platforms. Such data, collected in 14 languages, enables the index to construct a complete and meaningful picture of the global appeal of a city. It embodies the reasons why tourists are so drawn to every location, ranging from culture and food to nightlife and attractions.In 2025, Osaka has emerged as the most appealing global tourism destination, surpassing major cities such as Paris, Kyoto, New York, and Seoul. The city has captivated the imaginations of travelers for its perfect blend of urban excitement, rich history, and unique cultural offerings. Known for its vibrant and bustling atmosphere, Osaka appeals to a wide range of tourists—from history buffs and cultural enthusiasts to foodies and adventure seekers.One of the key elements of Osaka’s appeal is its dynamic urban life, which blends modern innovation with traditional Japanese culture. Visitors can explore the city’s famous landmarks, such as the iconic Osaka Castle, which stands as a testament to the city’s historical significance, or take a stroll through Dotonbori, the neon-lit district known for its lively nightlife, entertainment options, and street food culture. These areas are staples for tourists seeking to experience the spirit of Osaka, as they provide an eclectic mix of history, culture, and entertainment.Another major contributor to Osaka’s increasing popularity on the global scene is its rich food culture. Also dubbed “the kitchen of Japan,” the city is renowned for its street food culture, which attracts both local and overseas tourists. The signature and highly popular dishes include takoyaki (octopus balls) and okonomiyaki (pancakes). Its local markets, street food stands, and restaurants offer these and numerous other delicious delicacies, thereby making Osaka one of the world’s leading destinations for culinary tourism. The local food culture bears evidence to Osaka’s long history of street food vendors, which have come to define Osaka’s identity.The fact that Osaka was the host city to the 2025 World Expo further enhanced the international image of the city, lending further appeal to its already appealing attractions. The World Expo, which will be attended by millions of tourists from all corners of the world, will further increase the flow of tourists to Osaka, which promises to be an exciting global affair. The global event will propel Osaka to even greater heights as a destination most visited, and many consider this to be an ideal time to experience the various attractions that Osaka offers, both new and old. Apart from culture and cuisine, Osaka features numerous places to shop, ranging from luxury shops to offbeat fashion stores. Shinsaibashi and Namba shopping areas are dotted with shops that fit every taste and budget, so there should always be something to choose from. For those who want to experience more, Osaka features numerous cultural sites, such as shrines, temples, and museums, which highlight the history of the city. Osaka connects to other major tourist spots within Japan, so it makes an excellent base location for those traveling throughout the country.Although Osaka dominated the list this year, there are still other famous cities that continue to draw tourists from everywhere. Coming second on the Yanolja Attractiveness Index was the French capital, which boasts incomparable romance, global-standard museums, and cultural monuments, among other attractions. The city of lights continues to be the go-to destination for travelers from everywhere who want to experience culture, luxury restaurants, and things that one will never forget. Kyoto, the former Japanese capital, ranked third, famous for its shrines, traditional tea houses, and stunning natural environment.Coming in fourth and fifth, Seoul and New York both conclude the top five cities within the list. New York continues to be an exciting and symbolical world center, famous for its cultural richness, symbols such as the Statue of Liberty, and its top-rate museums, theaters, and restaurants. Seoul, which is one of the new shining stars in world travel, is well known for its intriguing blend between traditional culture and modern technology, and so many travel to experience the exceptional combination between the past and the present.Osaka’s reputation as the world’s most attractive tourism city highlights the shifting world tourism paradigm. Its combination of tradition and modernity, diverse cultural attractions, and ongoing expansion on the global scene positions Osaka alongside the world’s foremost destinations for those traveling to find an enriching and rewarding experience. The Yanolja Research award further solidifies Osaka’s place among the world’s favorite cities, and there is yet to be even more praise ahead. On the horizon is the World Expo 2025, and Osaka looks to yet further heighten its standing among the world’s foremost destinations in tourism. As the trends in global tourism keep changing, Osaka’s combination of culture, history, cuisine, and modernity is a shining example of why a global traveler finds a particular city attractive. Osaka’s rankings at the number one spot on Yanolja Attractiveness Index prove its sustained appeal and rising global reputation.

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