≡-Find Your Pomalo Discover Croatia’s Hidden Corners and Quieter Escapes – Viral of Today
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Home » TOURISM NEWS » Find Your Pomalo Discover Croatia’s Hidden Corners and Quieter Escapes Sunday, July 13, 2025In the dead of Europe’s peak tourist season, places like Dubrovnik, Split and Hvar are jammed with tourists. These spots are famous for a reason, but the effects of overtourism are more apparent than ever. Like many popular vacation spots, Croatia is taking proactive steps to decrease the hordes of tourists traveling there and promote some of its lesser-known attractions.Enter the Croatian Tourist Board’s new promotional campaign, “Find Your Pomalo.” Inspired by the relaxed spirit of the Dalmatian coast, the movement encourages tourists to slow down and focus on the peaceful side of Croatia. “Pomalo” sums up the slow travel life: no worries, only time, savoring local culture, and finding comfort in the simple things.What Is Pomalo, and Why Do You Need It?The word “pomalo” is not just a word, it’s an entire lifestyle. Born on the Dalmatian coast, it calls upon people to take their time, to unwind and to enjoy the journey. Whether it’s wading barefoot along a beach at sunset or reading a book in the shade of an olive tree, “pomalo” is simply about reconnecting with yourself and the natural world, far from the constant hum of contemporary living.The Croatian Tourist Board wants to cash in on this fast food culture causes fast food clogged arteries and flash in the pan relationships — Believe in slow travel, belief in mindful travel, it‟s a trend that is already popular with the young people like myself. Using platforms such as TikTok, Instagram, Facebook and YouTube, they are spreading the campaign’s message; including videos that convey what life in the “pomalo” vein looks like. The idea is simple: motivate travelers to unplug, chill out and explore Croatia’s less travelled areas.Where To Get Your Pomalo Pilsner In CroatiaKomiža on Vis: A Peaceful Seaside RetreatIf you want a quiet little seaside town that’s not full of tourists, this place is a gem waiting to be discovered, ever so slowly but surely. This delightful place, steeped in history, is where fishing on this part of the Adriatic’s eastern coast was first practised, way back in the 12th century. Venture to the neighboring villages, where you can take in traditional farmhouses and try local specialties such as Komiža pie, which is stuffed with salted sardines, onions, tomatoes and rosemary.Visitors looking for adventurous experiences will not be disappointed, either. With free climbing, ab sailing, caving, diving and kayaking avenues open, there will never be a shortage of things to do make the most of the natural beauty and wonders on Vis Island.Korčula Island: A Family-Friendly RetreatFor a more subdued, family-friendly alternative to lively Hvar, visit Korčula Island. Base yourself back in Lumbarda, a charming town famous for fresh seafood and fragrant Grk wine. Though it remains a popular destination, Korčula is less busy and more laid-back, the ideal balance of breathtaking scenery and genuine Croatian ambiance, all without the crushing number of tourists.Zlarin: A Car-Free Island SanctuaryLooking for true tranquility? Zlarin is the place to be. This car-free island is a tranquil getaway where the only sounds you’ll hear are birds instead of the hustle and bustle of daily life. The sound of seagulls, woodpeckers and owl are the only interruption in the silence. Replete with the 2,722 hours of sunshine annually, Zlarin offers forever to lounge in the Adriatic light. Whether you’re hiking, swimming or enjoying the peace and quiet, this is the ideal place to see Croatia at its most tranquil.Perušić: Explore an Underground WorldFor those who don’t mind travelling away from the coast, there’s a fascinating underground world in Perušić. Paddle a kayak through the gorge formed by the Lika River, or explore dozens of caves across the region. The town also has a long history that will surely appeal to those who love to explore history. In old Perušić, so rich in history that breathes the story of the noble family Frankopan, of life under the Turkish rule of Croatia.Join the Pomalo MovementThe Croatian Tourist Board also invites travelers to share their own “Find Your Pomalo” moments on social media. Whether you are relishing regional cuisine, watching the sunset or just inhaling in a tranquil village, these simple pleasures will make your trip stand out.By pushing for the more mindful travel, we are making it simple for visitors to discover authentic, quieter Croatia too. So the next time you’re plotting your Croatian escape, maybe you’ll stumble upon your own “pomalo”? You might just find a face of Croatia that makes you feel refreshed and recharged and closer to the places (and people) that make the country a little bit special.
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