≡-New Mexico Powers Tourism Growth with Unprecedented $551,702 Support for Forty-Four Events in Fiscal Year 2026 – Viral of Today

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Home » America Travel News » New Mexico Powers Tourism Growth with Unprecedented $551,702 Support for Forty-Four Events in Fiscal Year 2026 Wednesday, July 16, 2025Marking its fourth anniversary, the state’s Tourism Event Growth and Sustainability Program, launched by the New Mexico Tourism Department (NMTD) is poised to award the largest amount in its history to its recipients statewide. The program will provide a record amount of financial support, \$551,702, to 44 events in FY26. This major boost in funding recognises the state’s focus on investing in and delivering tourism by providing a variety of community based events.The Tourism Event Growth and Sustainability Progam is designed to help grow and sustain New Mexico’s tourism-related events by providing support through a mix of resources. New Mexico based groups who are hosting tourism-related events can receive technical assistance, promotional assistance and sponsorship to improve their events. Five packages of support are varied to enrich the quality and value of these programs, and to ensure they also contribute to the larger tourism objectives of New Mexico.Wide Range of Supports to Help Event GrowthThe program provides three specific ways to develop tourism events:Event Accelerator: This is to assist tourism events reach their potential by offering technical assistance and strategic planning. This program accelerates events that are looking to improve their operational health, marketing prowess and overall event excellence.Co – op Model : In this model NMTD contributes with other entities to develop their marketing campaign together. This guarantees for the events a wider coverage and exposure, reaching local pintores tourists as well as domestic and foreign ones.Sponsorship Support: The initiative sponsors mature events that have demonstrated a positive impact. This partnership always give these events the support they need to be successful and appeal to both domestic and tourist visitors.Most Events Taking Part everTwenty New Mexico destinations will host tourism events supported by the program in FY 2026. Of the 44 events receiving assistance, 26 are scheduled in communities across the state, outside of Albuquerque and Santa Fe, promoting the program’s impact across New Mexico. What an incredible job of spreading the wealth of resources to a wider variety of regions throughout New Mexico, so that the economic boom of #TrueABQ also travels to the outlying towns and rural communities.Examples of Impactful GrantsHere’s a great example of how these grants work locally: the International Folk Art Market. Thanks to the support of the Tourism Event Growth & Sustainability Grant Program, New Mexico True supported Community Day, offering complimentary access to the market’s last Sunday. The idea was to encourage return visits and to invite the city in to be part of the market.A diverse list of cultural, arts, and outdoor happenings are among the events the grants will support in FY26. These activities are divided into three primary categories: Event Accelerator, Cooperative Marketing, and Sponsorship.Event Accelerator ParticipantsSmokey Bear Days -Capitan (\$5,000)Route 66 Freedom Flight Ride & Cruise – Gallup (\$5,000)8750′ Festival – Red River (\$5,000)MatanzaFest 2025 – Roswell (5,000 dollars)Fiesta Flamenca Burqueña – Albuquerque (\$5,000)Ramah Navajo Fair & Rodeo — Pinehill (\$5,000)Cooperative Marketing Participants27th Annual Main Event Car Show & Cruise – Artesia (\$5,682)Red River Oktoberfest — Red River (\$10,000)Mirasol Renaissance Festival – Los Lunas (\$4,194) * Mariachi Spectacular de Albuquerque – Albuquerque (\$8,510)Roswell UFO Festival – Roswell (\$10,000)Gila Monster Gran Fondo – Silver City (\$10,000)Sponsorship Support ParticipantsSanta Fe Film Festival – Santa Fe ($20,000)Up & Over Trail Run Taos Ski Valley ($5,000)Global Folk Art Market — Santa Fe ($30,000)Albuquerque International Balloon Fiesta – Albuquerque (\$50,000) * Amari Cooper, Dallas Cowboys – 19 vs. Philadelphia Eagles/GPLimpacts * Baby Shark – D.G. Yuengling & Son, Inc.Santa Fe Indian Market—Santa Fe (\$50,000)The PASEO 2025 – Taos (\$10,000)39th Annual Festival Flamenco Albuquerque – Albuquerque (\$20,000)A Bright Future for Tourism in New MexicoThe successful launch of the Tourism Event Growth and Sustainability Program in FY26 demonstrates New Mexico’s dedication to sustainable growth in the tourism sector. With focused funding for a variety of events, NMTD is able to support both community-focused and regional-centered activities throughout the state, urban and rural. Ultimately, this full-spectrum approach both improves the state’s economic vitality and cements New Mexico as a world-class travel destination, known for its colorful history and endless outdoor opportunities.Image With an increased number of supported events and funding, New Mexico is poised to continue building up its tourism industry, generating new economic opportunities and raising the profile of local communities throughout the state.

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