≡-Vietnam ’s Tourism Sector Booms in this Year as Visitor Numbers Soar and More Demand of International Tourists – Viral of Today

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Home » TRAVEL NEWS » Vietnam ’s Tourism Sector Booms in this Year as Visitor Numbers Soar and More Demand of International Tourists Thursday, July 17, 2025Vietnam Tourism Industry Registers Historic Post-Pandemic Recovery in 2025Vietnam tourism industry continues to register a stellar rebound following the COVID-19 epidemic as international and domestic travel continues rapidly to attain and surpass pre-epidemic levels. Year-to-year growth rates prove the resilience and vibrancy of the tourism industry of Vietnam, placing the nation solidly ahead of regional competitors.Rapid Recovery Abroad Tourism for VietnamVietnam’s tourism sector has increased rapidly since the lows of the pandemic. Foreign visitors increased drastically from a mere 3.4 million in 2022 to 12.6 million in 2023, up by about four times. Recovery continued to be strong, up to 17.5 million foreign visitors in 2024, almost as high as Vietnam’s own high of 18 million in 2019.Historic Early 2025 EventJanuary and February 2025 monthly, as well as quarterly, results confirm the sustained pace. Over 6 million visitors visited in the first quarter of the period alone, up a staggering 29.6% year-on-year, translating to some $9.3 billion tourism earnings. January 2025, in particular, was phenomenal, as arrivals hit 2.1 million, up 36.9% year-on-year from January 2024, surpassing January 2019 results by 37.8%.Popular Vietnamese destinations, including bustling cities like Ho Chi Minh and Hanoi, as well as cultural and historical hubs like Hue and Hoi An, have witnessed noticeable surges in foreign tourist activities, showcasing the vibrant return of international travelers.Visa Reforms Drive Visitor Growth in VietnamVietnam’s remarkable tourism rebound has largely been supplemented by smart visa-policy reforms. Increased visa-exemption schemes, even including European countries, together with user-friendly electronic visa schemes that can be used for up to 90 days, have greatly increased arrivals. Chinese arrivals, fueled by these policy reforms, rocketed by 48% in January 2025 alone. Double-digit gains were also reported from major markets, such as Korea, Europe, and North America.European arrivals rose significantly by more than 20% year-on-year, thanks to unilateral visa exemptions for Vietnam, which boosted the appeal of Vietnam as a friendly, easily accessible tourism destination. Domestic Tourism Remains Strong Parallel to international recovery, Vietnam’s domestic tourism market has also thrived. Domestic traveler figures reached 101 million in 2022, increased to 108 million in 2023, and climbed further to 110 million in 2024. In just the first five months of 2025, domestic tourism accounted for 61.5 million trips, underscoring sustained local enthusiasm for domestic exploration and tourism.Difficulties and Future DirectionsIn spite of the encouraging scenario, competition in the Southeast Asian tourism sector remains a challenge for Vietnam. The government projects the reception of 22-23 million overseas visitors as the target for the end of 2025. Retaining the current pace of growth and countering challenges, like the capacity of the infrastructure and keeping up the standard of services amidst the fast rise of the volume of visitors, are essential for sustained growth.Upgrading of the infrastructure, diversification of marketing, and further relaxation of the visa regime will be the drivers of the achievement of these objectives. Continued investment in tourist infrastructure, together with selective advertising, will be essential if Vietnam is to maintain and gain tourism market share in the region and internationally.Robust Recovery and Bright Future Prospects for Tourism in VietnamVietnam’s travel sector, thanks to the remarkable rebound and strong market demand, can achieve a historic year in 2025. Through the use of strategic policy measures, large-scale infrastructure investment, and active market development, Vietnam has successfully emerged as a strong and competitive tourism hub, and the future holds promising sustainable economic development, as well as increased global recognition.

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