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Home » HOTEL NEWS » Agoda Partners With GSTC To Launch Sustainable Tourism Academy Offering Free Training To Empower Hoteliers And Drive Sustainability In Asia’s Hospitality Industry Monday, June 2, 2025Agoda, together with the Global Sustainable Tourism Council (GSTC), has introduced the Sustainable Tourism Academy, an extensive, complimentary training portal to help equip hoteliers throughout Southeast Asia with the necessary tools and information to adopt sustainability into their operations. The academy provides localized, actionable content focused on addressing the region-specific challenges to assist hospitality professionals to attract sustainable-minded consumers and build successful sustainability-driven strategies for the long term. Launching the program highlights Agoda and GSTC’s mutual dedication toward supporting sustainable tourism and initiating meaningful change in the tourism industry.Agoda, a prominent digital travel platform, has partnered with the Global Sustainable Tourism Council (GSTC) to launch the Sustainable Tourism Academy, a no-cost online training platform designed to provide both current and aspiring hoteliers with essential knowledge and skills for sustainability in the hospitality industry. This initiative responds to the increasing demand for sustainable accommodation options among eco-conscious travelers while driving a transformative shift in the hotel industry, particularly within Asia.The Sustainable Tourism Academy is crafted to provide region-specific, practical content addressing the unique sustainability challenges encountered by the hotel industry across Asia. It provides a comprehensive and engaging learning experience, featuring interactive exercises, case studies, assessments, and discussion boards to ensure participants gain practical insights that are directly applicable to their work. The platform is structured to help hospitality professionals understand how to attract sustainability-minded guests and develop robust sustainability strategies. Insights and real-world examples from hotels across Asia are woven throughout the modules to provide a global perspective on sustainable hospitality practices.The platform is accessible in multiple languages, including English, Vietnamese, Malay, Thai, and Indonesian, ensuring that hospitality professionals across Southeast Asia can benefit from this initiative. This localization makes it easier for hoteliers in various countries to access relevant content and solutions tailored to their specific regional sustainability challenges.Designed with flexibility in mind, the Sustainable Tourism Academy offers a self-paced structure, allowing participants to complete training modules at their own convenience. This is ideal for busy professionals who may have demanding schedules but still wish to enhance their sustainability knowledge and skills. Upon successfully completing the training, participants receive a certificate of completion issued jointly by GSTC and Agoda, formally recognizing their newly acquired expertise in sustainable tourism practices.The training content is based on the GSTC Standard, a globally recognized framework for sustainability in the travel and tourism industry. The academy’s curriculum covers key areas such as sustainable management, environmental impacts, cultural preservation, and the socioeconomic effects of tourism. Each module is designed to address these areas comprehensively, providing hoteliers with the tools to implement sustainable practices in their operations.The development of the content was a collaborative effort between Agoda’s Sustainability Team and GSTC, with input from industry leaders such as CB Ramkumar (Vice Chair of GSTC), Mochamad Nalendra (CEO of Wise Steps Consulting) and Catherine Germier-Hamel (Chief Executive Officer of Destination Mekong). Their combined expertise ensures the training offers a holistic, real-world approach to sustainable tourism, featuring case studies and practical insights that reflect the challenges and opportunities hoteliers face across different regions.The platform was formally introduced on Friday, May 30, during an exclusive event held in Bangkok, Thailand. The event gathered over a hundred Southeast Asian hospitality professionals to engage in discussions on emerging trends, challenges, and solutions within sustainable tourism. This event emphasized the growing need for sustainability in the travel and hospitality sectors, showcasing how the Sustainable Tourism Academy can help equip the industry with the knowledge needed to drive positive change.The Sustainable Tourism Academy is offered at no cost, highlighting Agoda and GSTC‘s dedication to fostering a more sustainable future within the travel sector. By offering open access to these valuable resources, the academy aims to make sustainability education available to hospitality professionals at all levels, fostering a collaborative approach to environmental and social responsibility across the hospitality industry.In addition to the direct benefits for individual hoteliers, the academy’s long-term goal is to contribute to the broader mission of sustainable tourism in the region. By improving the sustainability practices of hotels and other accommodation providers, the Sustainable Tourism Academy will help reduce the negative environmental impacts of tourism while preserving cultural heritage and supporting local communities. This, in turn, will create a more sustainable travel ecosystem that can support the growth of tourism in Asia without compromising its future viability.The collaboration between Agoda and GSTC in launching the Sustainable Tourism Academy marks an important step in the hotel industry’s efforts to embrace sustainability. With sustainability increasingly becoming a priority for travelers, hotels that are able to adapt and implement sustainable practices will be better positioned to attract environmentally conscious guests, ensuring long-term success in a rapidly changing market.As the hospitality industry continues to recover and grow, especially in the post-pandemic landscape, the demand for sustainable travel options is expected to rise. Hotels that invest in sustainability education and practices today will be the leaders of tomorrow, benefiting from improved operational efficiency, cost savings, and a stronger brand reputation among sustainability-focused travelers.Agoda, in partnership with the Global Sustainable Tourism Council (GSTC), has introduced the Sustainable Tourism Academy to deliver complimentary, customized training to Southeast Asia’s hoteliers. The program is designed to empower the hospitality sector with the tools needed to push sustainability forward and satisfy the demand for environmental travel experiences.In conclusion, the Sustainable Tourism Academy represents a significant advancement in the hospitality industry’s journey toward sustainability. By providing accessible, practical training for hoteliers, the academy aims to equip the industry with the tools needed to meet the growing demand for eco-friendly travel options. With its free, comprehensive curriculum and global reach, the platform is poised to become an essential resource for anyone looking to contribute to a more sustainable future in travel and tourism. This collaboration between Agoda and GSTC demonstrates a shared commitment to driving positive change and fostering a sustainable, responsible tourism industry across Asia and beyond.
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