≡-Mexico Targets Top 5 Global Tourism Rank by 2030 with a 40% Growth Plan – Viral of Today

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Home » TOURISM NEWS » Mexico Targets Top 5 Global Tourism Rank by 2030 with a 40% Growth Plan Thursday, July 31, 2025Mexico aims to be the fifth most visited country in the world by 2030 and expects international tourist arrivals to grow by 40% over the next five years. The ambitious goal, which Mexico’s Minister of Tourism José cabalán announced, follows the country’s impressive performance in 2024, when it ranked sixth world with 45 million international visitors — a 7.4 per cent increase over the previous year — according to the United Nations World Tourism Organization (UNWTO).Focus on Sustainable and Inclusive TourismSustainability and community-driven tourism have been a long-standing priority for Mexico, with the government encouraging travelers to explore beyond traditional beach resorts. Since 2001, the “Pueblos Mágicos” program has been a cornerstone of this effort, designating 177 towns across the country recognized for their cultural, historical, or natural significance. This initiative aims to promote tourism that supports local communities and preserves the cultural heritage of lesser-known destinations.As global travel trends shift toward more eco-conscious choices, there is a rising demand for sustainable tourism experiences. According to Booking.com, over 75% of international tourists are now seeking to travel more sustainably. Among these, 57% are focused on reducing energy consumption, 54% are prioritizing greener modes of transport, and 43% feel guilty when making unsustainable travel decisions. On the domestic front, 98% of Mexican travelers actively consider sustainability in their travel plans. This shift presents a substantial opportunity for Mexico’s tourism sector to grow while maintaining its environmental integrity. According to a Credence Research study, Mexico’s sustainable tourism industry could generate $74.8 billion by 2032.New Initiatives in Sustainable TourismIn response to these evolving traveler preferences and the country’s climate commitments, several Mexican states have launched new initiatives aimed at promoting sustainable tourism. In Nayarit, for instance, state authorities have outlined plans to develop 33 eco-friendly destinations, with additional investments in local infrastructure and water networks. Similarly, Baja California Sur has introduced a $25 tourist tax for visitors staying more than 24 hours, with the proceeds being directed towards local conservation projects and tourism services. Cancun, one of Mexico’s most famous tourist destinations, has made significant strides in sustainability by securing “Blue Flag” certification for seven of its beaches.This prestigious designation, awarded by the Foundation for Environmental Education (FEE), recognizes beaches that meet stringent standards in water quality, safety, environmental management, and education. At the national level, the National Confederation of Chambers of Commerce, Services, and Tourism (CONCANACO-SERVYTUR), in collaboration with the Ministry of Environment and Natural Resources (SEMARNAT), launched the First National Federal Zone Forum. This initiative aims to promote sustainable coastal development, improve environmental governance, and stimulate investment in conservation-driven tourism projects, supporting Mexico’s broader sustainability goals.Evolving Traveler Preferences and Benefits for AirlinesAs traveler preferences shift towards more sustainable options, airlines are also responding to the demand for environmentally responsible travel. A Credence Research report indicates that nearly 70% of travelers are willing to pay more for flights with lower carbon footprints. This trend could benefit Mexican low-cost carriers, Volaris and Viva, which are ranked fourth and 11th globally for carbon efficiency, according to a Cirium study. As sustainability becomes a key consideration for travelers, airlines that prioritize environmental efficiency are well-positioned to attract more eco-conscious passengers.Looking Ahead to Vision 2030 for MexicoMexico to witness strong growth in tourism supported by initiatives on sustainability, inclusivity and technology landscape The tourism sector in Mexico is projected to report strong growth in the coming years with a positive outlook. It is already on track: only last year Mexico declared it wanted to bring in 40% more overseas visitors by 2030, and become one of the five top global tourist destinations. But the country’s success will depend on more than simply bringing in more visitors; it will depend on keeping tourism as a force for good—a force that respects local communities, preserves the environment and fosters sustainable economic development.While Mexico continues to aim to be the world’s fifth most visited country in the world, it is evident that sustainability and community involvement remain a key part of its tourism strategy, giving new meaning to the practice of tourism – both for the locals and travelers.

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