≡-Armenia Strengthens Tourism Ties with Newly Appointed UNWTO Secretary-General, Everything You Need to Know Now – Viral of Today

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August 23, 2025Armenia is strengthening its tourism sector through enhanced ties with the newly appointed UNWTO Secretary-General. This growing partnership between Armenia and the United Nations World Tourism Organization (UNWTO) aims to boost the country’s tourism potential on the global stage. With the leadership of the newly appointed Secretary-General, Shaikha Al Nowais, Armenia is set to benefit from valuable insights and support in developing sustainable tourism strategies. The collaboration focuses on enhancing Armenia’s appeal as a prime travel destination by leveraging regional tourism packages and strengthening infrastructure. In recent years, Armenia’s tourism has shown remarkable growth and the government is eager to build on this momentum with UNWTO’s guidance. The close ties with UNWTO offer Armenia a unique opportunity to position itself as a key player in the global tourism industry, drawing visitors to experience its rich history, culture and breathtaking landscapes.During a high-profile visit, Prime Minister Pashinyan met with Shaikha Al Nowais, the newly elected UNWTO Secretary-General. The meeting highlighted the strong cooperative relationship between Armenia and UNWTO, with a shared focus on enhancing tourism in the country. Prime Minister Pashinyan congratulated Shaikha Al Nowais on her new role, emphasizing Armenia’s commitment to fostering sustainable tourism and exploring new avenues for growth. He conveyed his belief in the importance of continued collaboration with UNWTO to ensure the country’s tourism sector reaches its full potential.The tourism sector in Armenia has shown positive growth in recent years, with an increase in the number of visitors recorded this year. Pashinyan attributed part of this success to the ongoing support of UNWTO, particularly through the preparation of regional tourism packages. These packages, developed with UNWTO’s guidance, are designed to highlight the rich cultural and historical heritage of Armenia, attracting international visitors to explore the country’s diverse offerings.Shaikha Al Nowais expressed her enthusiasm about strengthening the partnership with Armenia. She emphasized the role of UNWTO in supporting countries like Armenia, which have immense untapped tourism potential. She assured Pashinyan that the UNWTO will continue to actively cooperate with Armenian partners, further developing tourism strategies that align with global trends and best practices. The collaboration is expected to focus not only on regional tourism packages but also on long-term initiatives that will promote Armenia as a top tourist destination.In addition to meeting with Shaikha Al Nowais, Prime Minister Pashinyan also hosted Nasser Al-Nuaimi, the newly appointed Secretary-General of the UNWTO. During this meeting, Pashinyan again highlighted the importance of a close working relationship between Armenia and UNWTO, emphasizing the need for the organization’s support in shaping the country’s Tourism Strategy. The positive dynamics of Armenia’s tourism sector were underscored once more, with particular focus on the role of UNWTO in developing regional tourism initiatives that serve to boost the country’s international profile.Nasser Al-Nuaimi, like Shaikha Al Nowais, reiterated the readiness of UNWTO to work closely with Armenia to achieve the shared goal of developing its tourism potential. He expressed optimism about Armenia’s future in the tourism industry, recognizing the country’s diverse landscape, rich history and cultural heritage as key assets that could attract tourists from around the world. He stressed that with UNWTO’s continued support, Armenia can fully harness its tourism potential and position itself as a leading destination for travellers seeking unique and authentic experiences.The meetings were a testament to the growing recognition of Armenia’s tourism sector on the global stage. Both Shaikha Al Nowais and Nasser Al-Nuaimi acknowledged the significant strides Armenia has made in recent years to enhance its tourism infrastructure and promote the country as a destination for international visitors. The development of regional tourism packages, in particular, has played a crucial role in attracting more tourists to Armenia, while also supporting local economies and communities.The government of Armenia remains committed to leveraging its natural and cultural assets to foster sustainable tourism development. With the guidance of UNWTO, the country is focusing on creating a comprehensive tourism strategy that will not only promote its rich heritage but also contribute to the long-term growth and prosperity of the sector.As Armenia continues to build on its tourism successes, the support of UNWTO will be pivotal in shaping the future of the industry. The collaborative efforts between the Armenian government and UNWTO leadership, marked by the recent meetings with Shaikha Al Nowais and Nasser Al-Nuaimi, set the stage for a new era of tourism development in Armenia. Through these partnerships, Armenia is well-positioned to become a prominent player in the global tourism market, offering unique and unforgettable experiences to visitors from around the world.In conclusion, Armenia’s tourism sector stands at a critical juncture, poised for continued growth with the support of international partners. As the country looks to the future, the partnership with UNWTO promises to play a central role in shaping the trajectory of tourism development, ensuring that Armenia remains an attractive destination for travellers seeking to experience its unparalleled beauty, culture and history.Source and Image Credit – Press Release

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