≡-South Korea, Thailand, Malaysia and Indonesia Strengthen China Travel Links Through Multi-City NIHAO CHINA 2025 Initiative: You Need to Know – Viral of Today

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August 23, 2025South Korea, Thailand, Malaysia, and Indonesia have deepened their travel partnership with China through the multi-city NIHAO CHINA 2025 initiative, which convened senior Asian tour operators to traverse specially designed routes linking multiple provinces. This programme exposed participants to China’s multifaceted tourism assets, facilitated direct discussions with provincial authorities and industry suppliers, and spotlighted fresh prospects within the country’s surging inbound tourism sector. The initiative allowed the visitor economy to benefit from synergies in tourism, transportation, and accommodation. The NIHAO! CHINA 2025 Asian Tour Operators’ programme wrapped up on a positive note, drawing over 100 esteemed travel trade professionals from in excess of a dozen Asian nations. Delegates evaluated four meticulously crafted itineraries illustrating China’s regional tourism richness and featuring distinctive travel experiences, thereby expanding circuit knowledge and enhancing sales preparedness.These immersive journeys provided international operators with direct engagement opportunities with local tourism stakeholders, enabling a deeper understanding of China’s extensive tourism offerings. Attendees gained first-hand insight into the rapidly expanding inbound travel market and explored emerging opportunities in multiple regions.The initiative was supported by national tourism authorities and partnered with multiple cities across China, offering participants access to a wide spectrum of destinations. The programme spanned cities in northeastern, eastern, and southern China, as well as central and western regions, allowing operators to experience cultural landmarks, scenic landscapes, and local tourism infrastructures. This approach not only showcased China’s varied travel products but also strengthened inter-regional cooperation and knowledge exchange in tourism development.Data from industry partners indicate a remarkable surge in inbound travel bookings to China, with a near doubling of arrivals year-on-year. Key source markets include South Korea, Thailand, Malaysia, and Indonesia, reflecting growing interest from across Asia in exploring China’s destinations.The programme culminated in an Inbound Tourism Conference held on 21st August 2025, emphasizing actionable partnerships, destination development, and sustainable tourism growth. The conference provided a platform for operators to translate observations into practical business strategies, facilitating long-term collaborations between regional tourism authorities and international operators.Comprehensive support throughout the programme, including multilingual services, global marketing outreach, and data-driven insights, enabled participants to maximize the potential of newly discovered travel routes. By enhancing destination visibility and providing operational guidance, the programme ensured lasting impact on the growth of China’s inbound tourism sector.Through this initiative, China continues to position itself as a key destination for Asian travelers, reinforcing the value of collaborative engagement and innovative tourism offerings in strengthening regional and international travel networks.The NIHAO CHINA 2025 initiative effectively deepened engagement between China and strategically important Asian markets, illustrating how coordinated multi-city travel programmes can catalyse substantial increases in inbound visitation. Through the provision of experiential itineraries, the cultivation of inter-regional synergies, and the exemplar promotion of China’s multi-faceted tourism offerings, the scheme created a durable framework for ongoing expansion while strengthening linkages with South Korea, Thailand, Malaysia, and Indonesia, thereby positioning the national tourism sector to achieve pronounced and enduring economic dividends.

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