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August 27, 2025Uttar Pradesh is set to cement its status as a global tourism hub by showcasing its rich Buddhist legacy at an international event from 26 to August 28 at the prestigious Queen Sirikit National Convention Center in Bangkok, Thailand. The state will showcase its Buddhist Circuit, which contains some of the most revered sites around the globe, providing spiritual, cultural, and historical experiences that attract millions of global tourists every year. Blessed with modern infrastructure, Uttar Pradesh seeks to fortify its journey as a primary hub for tourists and pilgrims while also focusing on eco-friendly tourism.Uttar Pradesh Set to Showcase Buddhist Legacy at PATA Travel Mart 2025, Strengthening its Position as a Global Tourism HubUttar Pradesh (UP) Tourism is poised to shine a spotlight on its rich Buddhist heritage during the 47th edition of the PATA Travel Mart 2025, being held from August 26 to August 28 at the prestigious Queen Sirikit National Convention Center in Bangkok, Thailand. The state’s dedicated showcase, titled Embark on Your Bodhi Yatra in Uttar Pradesh, highlights its unique role as the global epicentre of Buddhist tourism. By combining its ancient spiritual significance with modern infrastructure and global partnerships, Uttar Pradesh is set to captivate international audiences and enhance its reputation as a leading destination for spiritual seekers and travellers.Immersing Visitors in the Buddha’s JourneyAt the heart of the UP pavilion will be the state’s celebrated Buddhist Circuit, which encompasses six sacred sites that are central to Lord Buddha’s life and teachings. These include Sarnath, Kapilvastu, Sankisa, Kaushambi, Shravasti, and Kushinagar—each offering a deep connection to Buddhist history and spirituality. The exhibition will feature immersive displays, cultural storytelling, and interactive sessions designed to take visitors on a transformative journey through these iconic sites. Visitors will not only learn about Buddha’s journey but also discover the vibrant local culture, traditions, crafts, and cuisine that have flourished around these sacred landmarks for centuries.The state’s tourism department aims to showcase Uttar Pradesh’s ongoing developments, including the newly upgraded Kushinagar International Airport, which is now a state-of-the-art gateway for international pilgrims. Enhanced connectivity to Varanasi and substantial improvements to visitor infrastructure across the Buddhist sites will further elevate the travel experience for tourists, ensuring their journey through this spiritual circuit is both seamless and comfortable.Minister Jaiveer Singh’s Vision for UP as the Buddhist Tourism HubAhead of the event, Uttar Pradesh’s Tourism & Culture Minister, Jaiveer Singh, expressed his excitement about presenting the state’s Buddhist offerings to the world. “At PATA Travel Mart, we will highlight Uttar Pradesh as the world’s foremost destination for Buddhist tourism,” he said. “Our Buddhist Circuit is not just about spiritual discovery, but also about cultural and experiential journeys, all backed by world-class facilities. With the addition of new airports, better connectivity, and strategic partnerships with global operators, we are positioning UP as the central hub for Buddhist travel on the international stage.”Singh’s remarks underscore the state’s concerted efforts to attract international tourists seeking both spiritual enrichment and unique cultural experiences. The minister’s statement sets the tone for UP’s growing role as a tourism powerhouse, catering not only to religious pilgrims but also to those seeking a deeper connection to India’s rich cultural and historical legacy.Mukesh Kumar Meshram’s Focus on Sustainable and Digital TourismIn addition to Singh’s remarks, Principal Secretary of Tourism & Culture, Mukesh Kumar Meshram, outlined the state’s strategic vision for expanding the Buddhist Circuit and enhancing its tourism offerings. “Uttar Pradesh has made significant strides in strengthening the Buddhist Circuit with world-class amenities, digital outreach, and a focus on sustainable tourism,” he said. “At PATA, we will engage with airlines, destination managers, and global investors to forge new partnerships that will help us bring more international travellers to UP. Our goal is to ensure that the Bodhi Yatra experience in Uttar Pradesh is seamless, safe, and enriching for all pilgrims and tourists.”Meshram’s emphasis on sustainability and digital initiatives is central to UP’s broader tourism strategy, ensuring that growth does not come at the expense of the environment. These efforts reflect the state’s commitment to fostering responsible tourism that preserves its sacred sites while simultaneously enhancing the travel experience for future generations.Showcasing UP’s Wider Tourism LandscapeWhile the focus at PATA Travel Mart 2025 will be on Uttar Pradesh’s Buddhist heritage, the state will also introduce international audiences to its broader tourism landscape. Uttar Pradesh’s tourism offerings extend far beyond the Buddhist Circuit, with rich cultural and historical attractions across the state. Ayodhya and Mathura-Vrindavan’s living traditions, Kannauj’s perfume heritage, and mega cultural events like Dev Deepawali, Mahakumbh, Rangotsav, and Taj Utsav will all feature prominently in the state’s showcase. These destinations offer a diverse array of experiences, from religious pilgrimages and cultural festivals to heritage tours and natural wonders.Ayodhya, renowned as the birthplace of Lord Rama, and Mathura-Vrindavan, significant for their connection to Lord Krishna, remain pivotal for religious tourism. Meanwhile, Kannauj’s world-famous perfumery industry, and the spectacle of the Mahakumbh—a grand religious festival held once every 12 years—add a touch of tradition and cultural significance to the state’s tourism offerings. These events, along with the annual Taj Utsav, provide a compelling case for Uttar Pradesh as a diverse tourism destination that seamlessly blends the old and the new.Building Partnerships and Expanding Uttar Pradesh’s Global ReachDuring the three-day event in Bangkok, UP Tourism will meet with global stakeholders, airlines, destination managers, and investors to discuss new partnerships, co-create travel itineraries, and expand the state’s international visibility. With Uttar Pradesh’s tourism products gaining traction on the global stage, the state aims to establish itself as a key player in the global tourism industry, particularly in the realm of religious and cultural tourism.Through these collaborations, Uttar Pradesh seeks to enhance its global reach and establish lasting relationships that will attract increasing numbers of international visitors. The state’s participation in PATA Travel Mart will undoubtedly boost its image as the spiritual heart of India, welcoming pilgrims and tourists from across the world.A Vision for the Future of Buddhist TourismThe ongoing efforts to revamp Uttar Pradesh’s tourism infrastructure, promote sustainable tourism, and forge new international collaborations are part of a broader vision to position the state as a top global destination for religious and cultural tourism. By blending spirituality with modernity, Uttar Pradesh is ready to provide an immersive and unforgettable experience to visitors from around the world.Uttar Pradesh is set to solidify its position as a global tourism hub by showcasing its Buddhist heritage at a key international event in Bangkok from August 26 to August 28. The state’s rich spiritual legacy, combined with modern infrastructure, makes it a premier destination for both pilgrims and cultural travelers worldwide.As Uttar Pradesh takes centre stage at the PATA Travel Mart 2025, it is clear that the state’s Buddhist legacy, coupled with its diverse tourism offerings, is poised to captivate the world’s attention, reinforcing its place as a key destination on the global tourism map. With new infrastructure, global partnerships, and a rich cultural heritage, Uttar Pradesh is ready to welcome the world.

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