≡-Azerbaijan Launches China Ready Program to Strengthen Tourism Ties and Attract Growing Chinese Market: Know More – Viral of Today

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August 27, 2025The official start of the China Ready Program on August 27 has put Azerbaijan on the map as the preferred destination for Chinese travelers due to their welcoming visa practices. This initiative seeks to gain Azerbaijan’s competitiveness in the tourism industry and make sure the country’s hospitality industry is well prepped to cope with the needs of its Chinese guests.Comprehensive Training for Tourism StakeholdersThe program brought together more than 100 representatives from various segments of the tourism industry, including hoteliers, tour operators, transport providers, guides, and airport personnel. Over the course of the session, participants engaged in specialized training focused on practical tools and strategies required to attract and serve Chinese travelers effectively.Key elements of the training included insights into Chinese consumer behavior, trends shaping outbound tourism from China, and brand positioning techniques tailored to Chinese preferences. Additionally, the program addressed critical aspects such as product development strategies, digital marketing for Chinese platforms, and approaches for creating culturally relevant experiences.At the conclusion of the program, participants will undergo an assessment, and those who successfully pass will receive internationally recognized certification. This credential confirms their readiness to provide services that align with the official guidelines set for accommodating Chinese travelers. Moreover, participants will have access to regular market updates and resources to keep pace with evolving trends in the Chinese tourism landscape.Strategic Vision and Bilateral CooperationThe event featured prominent industry leaders and officials, including Fuad Nagiyev, Chairman of the State Tourism Agency of the Republic of Azerbaijan; Florian Sengstschmid, CEO of the Azerbaijan Tourism Board (ATB); and Marcus Lee, CEO of China Travel Online.In his address, Fuad Nagiyev emphasized the significance of the visa-free regime between Azerbaijan and China as a key driver for future growth. According to Nagiyev, this policy not only simplifies travel for Chinese tourists but also fosters opportunities for broader business engagement, cultural exchange, and economic cooperation. He further stated that China holds a strategic position among Azerbaijan’s priority tourism markets, highlighting plans to open a permanent ATB office in China to strengthen partnerships and drive sustained promotional efforts.Adding to this, Florian Sengstschmid underlined the importance of building a robust foundation for the local tourism ecosystem to cater to the Chinese market. He noted that the China Ready Program is designed to prepare stakeholders across the entire tourism value chain to deliver experiences that resonate with Chinese travelers. Sengstschmid also revealed upcoming initiatives, including collaboration with leading Chinese digital travel platforms and hosting the China Visitor Summit in Baku, which will bring 50 top Chinese travel buyers to Azerbaijan for a first-hand experience of the country’s tourism offerings.Global Recognition and ImpactThe China Ready Program is not just a regional effort but part of a globally recognized certification system established in 2002. Officially endorsed by the Ministry of Culture and Tourism of the People’s Republic of China, the program sets international benchmarks for destinations aspiring to attract Chinese tourists. Currently implemented in 53 countries across six continents, it is widely regarded as an essential step for nations seeking to strengthen their foothold in the highly competitive Chinese travel market.Rising Chinese Arrivals Signal Strong PotentialThe impact of these strategic measures is evident in the growing number of Chinese tourists visiting Azerbaijan. In 2024, the country recorded a 93% surge in arrivals from China, reaching 44,798 visitors, compared to the previous year. This positive trend has continued into 2025, with more than 34,000 Chinese travelers visiting Azerbaijan in the first seven months alone—an impressive 56% year-on-year increase.Industry experts believe that with sustained efforts under initiatives like the China Ready Program, Azerbaijan is well-positioned to capitalize on this upward momentum. The combination of favorable policies, targeted training, and deepening partnerships with Chinese travel stakeholders could transform the country into one of the most sought-after destinations for Chinese outbound tourists in the coming years.

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