≡-Tourism Spend Falls In Ireland, Despite Strong July Visitor Numbers – Viral of Today

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August 27, 2025In July 2025, tourism took off in Ireland, bringing in over six hundred forty-six thousand tourists, which is remarkable for the country. Visitors arriving in the country has marked a strong number, however, the spending done by these visitors has dropped by four percent compared to July 2024. Analysing these numbers, the Central Statistics Office (CSO) has come to a conclusion that the tourism spending decline depicts the issues being faced by the industry. This is in-spite of the number of international arrivals looking to travel to the Ireland on the rise.Tourism Spending DeclineIn total, overseas visitors spent six hundred twenty-four million euros in July 2025, marking a slight reduction from the previous year. While the overall number of visitors remained robust, the spending per tourist fell to an average of one thousand three hundred thirty euros, a decline of fifty two euros compared to 2024. This total includes three hundred sixty four euros on fares, fifty four euros on prepayments, four hundred thirteen euros on accommodation, and four hundred ninety-eight euros on day-to-day expenses. The decrease in spending, however, represents a modest rise of point four percent compared to July 2023.The tourism figures revealed an uneven distribution of spending among different regions. Visitors from North America contributed the most, spending two hundred fifty-five million euros, followed by continental Europe with one hundred ninety-seven million euros. Tourists from Great Britain accounted for one hundred eighteen million euros, while the rest of the world’s visitors spent fifty-four million euros.Visitor Numbers Hold SteadyDespite the drop in overall spending, the number of visitors to Ireland in July 2025 remained strong. A total of 646,400 foreign visitors travelled to Ireland that month, staying a combined 5.1 million nights across the country. The average length of stay was 7.9 nights, slightly down from 8.1 nights in July 2024. This indicates that while visitors are coming in large numbers, the length of their stays is marginally shorter.Notably, visitors from Great Britain made up the largest proportion of arrivals, accounting for thirty two point five percent of the total. The United States followed with twenty five point four percent, and Germany represented sixty point one percent of the overall visitor numbers. These figures highlight the continued importance of the British and American markets for Ireland’s tourism industry.Irish Outbound Tourism on the RiseThe CSO’s report also provides insight into outbound tourism, with two million, three hundred ninety-three thousand and six hundred passengers departing Ireland on overseas routes in July 2025. This marked a six point seven percent increase compared to the previous year, reflecting the continued mobility of Irish residents. Among these departing passengers, sixty two percent were Irish nationals heading abroad for tourism or other reasons. Of the total departing passengers, twenty seven percent were foreign resident overnight visitors who had arrived in Ireland in the previous months.Holidaymakers Remain the Largest GroupFor foreign visitors, the primary purpose of travel to Ireland in July 2025 was for leisure. A total of two hundred eighty-nine thousand visitors (forty four point seven percent of the total) cited holiday as their main reason for their trip. This continues to affirm Ireland’s popularity as a prime destination for tourists seeking both culture and scenic beauty. Other motivations for travel included business and visiting friends or family, but the majority of foreign visitors still choose Ireland for its leisure offerings, such as its rich cultural heritage, natural beauty, and historic sites.Key International Markets: Great Britain, United States, and GermanyTourism from key international markets remained a cornerstone of Ireland’s tourism figures. Great Britain continued to be the largest source of visitors, contributing thirty two point five percent of the total arrivals, with two hundred ten thousand and one hundred tourists. The United States followed with one hundred sixty-four thousand and four hundred visitors (twenty five point four percent), and Germany rounded out the top three with forty two thousand tourists (six point one percent).This data underscores the importance of these markets for Ireland’s tourism sector and highlights the need for continued engagement to attract tourists from these regions. Efforts to maintain strong relationships with international tourism partners are vital for sustaining and growing these markets in the coming years.Looking Ahead to Future GrowthWhile spending saw a dip in July 2025, Ireland’s tourism sector sustains its strength. The data suggests foreign tourists are still keen on Ireland’s visitations, attractions, and accompanying services, despite the ever-changing economic landscape, let alone travel trends. As the tourism industry braces for the busy autumn period, officials are likely to take steps aimed at enhancing the sector, enriching the visitor’s experience, and maximising the economic potential associated with inbound tourism.As a final point, the picture for Irish tourism is still looking good despite the four percent decline in spending. The sector is looking very promising with the amount of visitors coming to the country and Ireland still being regarded as a preferred holiday destination. With some hard work, achieving enhanced sustainable growth is possible

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