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Home » CHINA TRAVEL NEWS » China’s Beijing Sets New Tourism Milestone With More Than Eight Million Visitors Igniting Dragon Boat Festival Excitement Tuesday, June 3, 2025China’s Beijing attracted more than eight million tourists during the Dragon Boat Festival holiday, boosting tourism revenue with strong family and cultural travel demand.Beijing experienced a robust surge in tourism during the recent Dragon Boat Festival holiday, attracting a total of 8.21 million visitors over the three-day period from May 31 to June 2, 2025. This represents a notable 5.4 percent increase in tourist arrivals compared to the same holiday period last year, according to the Beijing Municipal Bureau of Culture and Tourism. The sustained growth underscores Beijing’s growing appeal as a prime destination for both domestic and international travelers during major cultural festivities.The city’s tourism industry also witnessed a significant boost in revenue, with total earnings reaching 10.77 billion yuan (approximately US$1.49 billion) during the holiday. This figure reflects a 6.7 percent rise in tourism income compared to the previous year, as reported by People’s Daily Online. The impressive financial performance highlights how Beijing continues to capitalize on its rich cultural heritage, modern attractions, and improved visitor infrastructure to enhance the overall travel experience.This year’s Dragon Boat Festival, celebrated on May 31, coincided with Children’s Day on June 1, creating a unique convergence of two important holidays. This overlap spurred heightened demand for family-friendly activities, including cultural tours, interactive museum visits, and outdoor excursions suited for all ages. Parents and children alike took advantage of this opportunity to explore educational programs and recreational events organized across the city, contributing to the surge in footfall at popular tourist spots.Beijing’s authorities and tourism operators proactively designed special packages and events tailored to families, blending traditional customs with modern entertainment to engage younger audiences. Attractions such as the Forbidden City, the Summer Palace, and the Beijing Zoo saw increased visitation as families sought immersive experiences that combined learning with leisure. The focus on educational and interactive offerings aligned well with the interests of visitors during this festive period, amplifying the city’s appeal as a destination that caters to diverse traveler preferences.Furthermore, improved transport connectivity and convenient travel options played a crucial role in accommodating the influx of visitors. Enhanced public transit services, streamlined ticketing systems, and expanded opening hours at key cultural sites ensured a smooth and enjoyable experience for tourists. This level of accessibility encouraged extended stays and repeat visits, boosting overall tourism numbers and spending.The positive trends in visitor volume and tourism revenue during the Dragon Boat Festival holiday reflect Beijing’s strategic efforts to position itself as a year-round destination for cultural tourism. By leveraging major traditional holidays and aligning them with contemporary family celebrations, the city has successfully expanded its market appeal and strengthened its tourism economy.Looking ahead, industry experts anticipate that Beijing will continue to benefit from increasing domestic travel demand as more Chinese families seek enriching holiday experiences. The integration of cultural heritage with innovative programming designed for younger generations is expected to remain a key driver in attracting visitors during peak travel seasons.The 2025 Dragon Boat Festival holiday proved to be a lucrative and vibrant period for Beijing’s tourism sector. The combined effect of rising visitor numbers, growing revenue, and targeted family-oriented initiatives underscores the city’s resilience and adaptability in the competitive tourism landscape. As Beijing continues to evolve its offerings and infrastructure, it is poised to maintain its status as a premier cultural and travel destination in China and beyond.In addition to the strong family-focused demand, Beijing’s thriving food scene and vibrant cultural festivals further enriched the holiday experience for tourists. Traditional Dragon Boat Festival delicacies like zongzi (sticky rice dumplings) were widely enjoyed at markets and restaurants across the city, while local communities hosted lively dragon boat races and cultural performances that showcased China’s rich heritage. These immersive activities not only attracted tourists seeking authentic cultural experiences but also encouraged greater engagement with local traditions, making the holiday season memorable and meaningful for visitors of all ages.
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