≡-Accor Sets a New Standard in Travel Loyalty with ALL Accor Plus, an All-Inclusive Global Program That Simplifies Benefits and Elevates the Traveler Experience Across More Than Thirty Renowned Hotel Brands – Viral of Today

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Home » TRAVEL NEWS » Accor Sets a New Standard in Travel Loyalty with ALL Accor Plus, an All-Inclusive Global Program That Simplifies Benefits and Elevates the Traveler Experience Across More Than Thirty Renowned Hotel Brands Published on
September 3, 2025In a monumental step for the global hospitality sector, Accor has unveiled its all-new loyalty program, ALL Accor+, an initiative designed to reshape the way travelers interact with the brand. The platform consolidates several regional programs into a unified global system, providing customers with a seamless and personalized experience, while offering numerous benefits across more than 4,500 hotels and 30 global brands. By merging regional schemes into one cohesive platform, ALL Accor+ promises to simplify the entire loyalty process, allowing members to easily access premium perks, travel deals, and exclusive rewards. As a direct response to the increasing demand for subscription-based loyalty services, this move is set to redefine how travelers engage with their preferred brands. The introduction of ALL Accor+ aims to offer a more flexible, transparent, and value-driven experience for both hotel operators and global travelers alike.ALL Accor+: A Strategic Global Loyalty SystemPrior to the launch of ALL Accor+, Accor maintained different loyalty programs for various regions around the world. Travelers in regions such as Asia-Pacific, Brazil, and Europe had access to tailored benefits that were specific to their location. However, ALL Accor+ seeks to replace these separate loyalty platforms with a single, integrated system that will serve members on a global scale. The platform spans over 4,500 hotels and 30+ brands worldwide, allowing members to enjoy the perks of their loyalty membership regardless of where they are in the world.This move is a major step toward simplifying the travel loyalty landscape. By unifying its regional offerings into a single global program, Accor has made it much easier for travelers to access rewards, discounts, and exclusive benefits. Members no longer need to navigate multiple programs depending on their location. Instead, they can enjoy consistent perks and offers, no matter where they go. Whether traveling to Asia, Europe, South America, or North America, ALL Accor+ ensures that customers can make the most of their loyalty membership wherever their journey takes them.Subscription Tiers to Cater to Every Traveler’s NeedsWith ALL Accor+, travelers now have access to a selection of subscription options tailored to different budgets, travel preferences, and loyalty needs. The program includes four distinct tiers: Explorer, Voyager, ibis, and Signature. Each tier is designed to offer a range of benefits, from high-end perks for luxury travelers to more affordable options for budget-conscious tourists.Explorer: The Premium Experience for Frequent TravelersSet to launch in October 2025, the ALL Accor+ Explorer plan is designed for those who seek the highest level of benefits and premium travel experiences. This subscription builds on the existing Accor Plus program, which was previously offered in the Asia-Pacific region. By offering a selection of exclusive perks and significant savings, ALL Accor+ Explorer caters to the needs of frequent travelers who seek top-tier accommodations and luxury services. Some of the key features include:Two free hotel nights with a “Buy-One-Get-One-Free” offer.A 15% discount on stays across 30+ brands.Discounts of up to 50% on Red Hot Rooms.30% off dining and 15% off drinks in Asia Pacific.An automatic status boost with 30 Status Nights.At an annual fee of 215€, this subscription provides exceptional value for those seeking luxury accommodations combined with a wealth of exclusive perks and offers.Voyager: The Balanced Option for Luxury and FlexibilityFor travelers who value a balance between affordability and luxury, the ALL Accor+ Voyager subscription is the ideal choice. Expected to launch in January 2026, this tier offers a wide range of discounts, including:A 15% discount across 30+ brands.A special 20% discount on select brands like Sofitel, Pullman, and Swissôtel (valid until January 14, 2026).An automatic status boost with 20 Status Nights.Guaranteed room availability two days before check-in.At just 199€ per year, Voyager delivers excellent value for those who want flexibility in choosing between both luxury and more budget-conscious options without sacrificing quality.ibis: Budget-Friendly Loyalty for Smart TravelersFor those who prioritize affordability without compromising on quality, ALL Accor+ ibis provides great value. This option offers travelers exclusive perks at ibis, ibis Styles, and ibis Budget brands. It is the perfect plan for those who need budget-friendly accommodations but still want to access key benefits. The features of the ibis plan include:15% discount on stays at ibis, ibis Styles, and ibis Budget.An automatic status boost with 10 Status Nights.Guaranteed room availability 2 days before check-in.Priced at just 99€ per year, the ibis tier provides excellent value, especially for those traveling on a budget who still want to enjoy loyalty rewards and privileges.Signature: Tailored Benefits for South American TravelersDesigned with travelers in Brazil and other South American countries in mind, ALL Accor+ Signature offers specialized benefits suited to the needs of this specific region. Some of the features of ALL Accor+ Signature include:Monthly reward and status points.Exclusive benefits at hotels and partner locations across South America.At an annual fee of 135€, ALL Accor+ Signature ensures that South American travelers receive personalized rewards, while also enjoying global benefits through the unified ALL Accor+ platform.The Impact of ALL Accor+ on the Global Travel IndustryThe introduction of ALL Accor+ has made a significant impact on the global travel industry. By consolidating multiple regional loyalty programs into one global platform, Accor has simplified the process for travelers to access loyalty benefits, providing a more consistent and transparent experience across different regions.Travelers can now enjoy seamless access to benefits, whether they are in Asia, Europe, South America, or anywhere else. This simplified and cohesive loyalty program makes it easier for members to receive rewards and discounts, without worrying about navigating multiple systems or eligibility criteria.For hotel operators, the ALL Accor+ platform presents an invaluable tool for attracting new guests and retaining loyal customers. By offering personalized services and access to exclusive benefits, Accor+ helps hotels enhance the guest experience, which, in turn, increases bookings and fosters long-term loyalty.This new initiative aligns with the broader trend of growing demand for subscription-based loyalty programs within the hospitality sector. As more travelers seek value and personalized experiences, ALL Accor+ provides a strategic response to these evolving needs.A Vision for the Future of Travel LoyaltyThe introduction of ALL Accor+ reflects Accor’s commitment to reimagining travel loyalty programs for the future. This forward-thinking approach blends global reach with localized insights, ensuring that travelers of all kinds—whether they’re jetting off to Asia, exploring South America, or experiencing Europe—receive personalized rewards that match their preferences.ALL Accor+ isn’t just about collecting points or earning discounts; it’s about creating a truly customized travel experience. By focusing on delivering value to every traveler—whether they’re seeking high-end luxury or affordable, budget-friendly accommodations—Accor is setting a new standard for what travel loyalty programs can offer.Looking ahead, ALL Accor+ may inspire other players in the hospitality and travel industries to reevaluate their own loyalty programs. By creating systems that offer more personalization and flexibility, the travel industry is poised to enter a new era of loyalty, where the focus is on delivering meaningful and valuable experiences rather than simply rewarding points.With ALL Accor+, Accor is setting a new precedent in the travel industry, offering a global, yet highly personalized, loyalty experience. As the hospitality industry continues to evolve, this innovative program will play a pivotal role in shaping the future of travel loyalty—an era where travelers’ needs, preferences, and expectations are at the center of every interaction.In conclusion, the launch of ALL Accor+ represents a major shift in how the hospitality and travel industries engage with customers. By combining global reach with local relevance, it allows travelers to enjoy a seamless, flexible, and personalized experience while enjoying benefits at over 4,500 hotels and 30 brands worldwide. Through its unique subscription tiers, Accor has effectively catered to a wide range of travel needs, whether for those seeking luxury or those in search of budget-friendly options. This holistic approach to loyalty is set to influence the travel industry for years to come, setting the stage for other companies to rethink their loyalty programs in line with evolving traveler demands.

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