≡-TUI Group Secures Its Place in Japan’s Tourism Industry with New Hotel Management Agreement and the Launch of TUI Suneo Otaru in 2029 – Viral of Today

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Home » HOTEL NEWS » TUI Group Secures Its Place in Japan’s Tourism Industry with New Hotel Management Agreement and the Launch of TUI Suneo Otaru in 2029 Published on
September 3, 2025In a major milestone for its international growth, TUI Group has announced expansion into the Japanese market by signing its first-ever hotel management agreement in Japan. This is the biggest move in TUI’s aggressive plan to expand its global presence, with a focus on the fast-growing and dynamic tourism industry in Asia. Slated to open in 2029, the newly built TUI Suneo Otaru will introduce TUI’s highly acclaimed leisure hotel brands to Japan for the first time and provide tourists with an unforgettable holiday experience in one of the country’s most fascinating areas.A Prime Location in OtaruThe TUI Suneo Otaru hotel will be strategically located near JR Minami Otaru Station, a mere 35-minute train ride from Sapporo, making it easily accessible for both domestic and international tourists. The hotel will be situated in proximity to some of Otaru’s most iconic and beloved landmarks. Guests will be within walking distance of the Otaru Steam Clock Tower, one of the city’s most recognizable structures, as well as the charming Sakaimachi Shopping Street, a historical area famous for its handcrafted glassworks and delectable local sweets. Another must-see destination in Otaru, the Otaru Canal, is renowned for its romantic ambiance, especially during the evenings when it is illuminated by traditional oil lamps.Otaru itself is a picturesque port city located in the northern part of Japan’s Hokkaido Prefecture. The city combines cultural heritage with year-round appeal, making it a favorite destination for tourists seeking both relaxation and adventure. Its scenic beauty, coupled with its historical significance, makes it an ideal location for TUI’s new hotel. The city’s significance is further elevated by its role as a departure and arrival point for Hapag-Lloyd Cruises, one of the cruise lines owned by the TUI Group. This connection to international cruises highlights Otaru’s status as an important gateway for global travelers exploring Japan’s northern regions.TUI Suneo Otaru: A Modern Hospitality ExperienceTUI Suneo Otaru will be designed to reflect TUI’s high standards of hospitality, offering a range of modern amenities to ensure a comfortable and enjoyable stay. The hotel will feature 50 well-appointed guest rooms, each designed with comfort and style in mind. Additionally, guests can relax in the hotel’s inviting lobby lounge, which will provide a space for socializing and unwinding after a day of exploration.To complement the stay, the hotel will offer a restaurant serving a variety of local and international dishes, a bar for enjoying drinks and cocktails, and a well-equipped gym for fitness enthusiasts. TUI is also planning for future expansions of the hotel, including additional rooms and public spaces, to accommodate the anticipated increase in demand as tourism in the region continues to grow.This new hotel will not only enhance TUI’s presence in Asia but will also become part of the company’s impressive portfolio of over 400 leisure hotels and resorts around the globe. The TUI Group has already established a solid foundation in Asia with 25 hotels across eight countries, including Thailand, Indonesia, and Malaysia. However, Japan’s entrance into the fold marks an exciting new chapter, with plans to expand the number of hotels in the region significantly in the coming years.A Growing Presence in AsiaTUI’s entry into Japan is part of a broader strategy to expand its footprint in Asia, one of the fastest-growing regions for global tourism. By the end of 2025, the company plans to open new hotels in other Asian countries, including Vietnam and China, further solidifying its presence in the region. This expansion is aimed at capitalizing on the growing demand for leisure travel in Asia, as more travelers seek diverse and enriching experiences.With its vast experience in managing leisure properties and its commitment to delivering exceptional customer experiences, TUI is well-positioned to meet the needs of both Japanese and international tourists. The company’s strong brand recognition and reputation for high-quality service will undoubtedly attract guests to the TUI Suneo Otaru, making it a sought-after destination for those visiting this beautiful part of Japan.Looking to the Future: An Brighter Future for TUI in JapanTUI’s entry into Japan is a milestone in the company’s long-term international growth strategy. The launch of the TUI Suneo Otaru in 2029 will not only improve the company’s portfolio but also help expand Japan’s exciting tourism market. With its prime location, contemporary facilities, and dedication to delivering an unbeatable holiday experience, TUI Suneo Otaru will be a signature property in Otaru’s thriving tourism industry.While expanding its footprint in Asia, TUI is well-positioned to shape the region’s leisure travel future. With additional hotel openings scheduled in the next few years, expansion for TUI in Asia is just around the corner, giving tourists even more chances to enjoy the brand’s unique holiday experiences in new and unexplored locations.In conclusion, TUI’s expansion into Japan is a strategic initiative that will not only prove profitable for the company but will also be of broader benefit to Japan’s tourism sector, opening new doors for travelers to enjoy the rich cultural heritage and breathtaking natural beauty of one of Asia’s most compelling destinations.

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