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Sabah Leads the Way in Malaysia by Offering High-Standard, Certified Experiences for Leisure and Business Travelers

Published on
September 4, 2025

In the recent years, Sabah has kept growing recognition in the tourism sector and is now considered the star of Malaysia, having so poised so thoughtfully to provide services and experiences of the utmost quality to its visitors. This has also translated to the state being placed in the upper tier of the MyTQA program, which aims to elevate the quality of the tourism sector in the wake of the confidence that will be brought on by the Visit Malaysia Year 2026 and has been placed in the upper category of the MyTQA program for the nation.

Many tourism operators in Sabah and in particular the MICE sector have gotten the MyTQA accreditation in the last few months. Out of these operators, 3 managed to achieve platinum status and the others gold. Such recognition is a testament to Sabah’s national focus strategy to achieve integrated tourism mastery sophistication in leisure, business, and culture.To date, 13 tourism establishments in Sabah have successfully attained certification in MyTQA award system. In the category of platinum recipients, Imago Shopping Mall stands out as a lifestyle and retail center with over gorgeous serviced. They are also the winners of four gold awards, as well as the Shangri-La Rasa Ria, Mari-Mari, Koisaan and Dalit Bay Golf and Country Club. These establishments have all shown above and beyond efforts in serving guests and fulfilling their expectations. Sing Silver awards were won by the Galery Azman at the Universiti Malaysia, Mengkabong Paradise, as well as the Tabin wildlife resort and the Dumak Borneo Sun Bear Conservation Centre

The MyTQA award system is complex and involves a set of detailed audits that assess each establishment in relation to all the award compliance criteria. Its focus is to give a deliberate audit as to the establishment’s Infrastructural capabilities and their skills in serving refined and exquisite enduring experiences to all visitors. These objectives not only guarantee that all service components of the tourism industry are of top quality, but also that there are activities and cultural components and all support activities and amenities that are available.

The success demonstrated by Sabah with the MyTQA program relates to other work focused on improving the state’s tourism profile. Sabah employs a mix of quality assurance with sustainable socially responsible tourism which helps Sabah target a wider spectrum of tourists including international visitors, business people, and culture-oriented travelers. Certified operators implement appropriate measures and participate in projects to foster tourism, staff training, and local community engagement to ensure that the benefits of tourism development are enjoyed by the residents of the destination.

The state’s growing portfolio of accredited tourism products is bolstering its status as a premium destination. Sabah is distinguished by its quality amenities, well-organized attractions, and eco-responsible practices, which provide Malaysia with a competitive edge in the tourism market. The more MyTQA certified establishments there are, the more convenience, quality, and community-involved tourism Sabah offers.

The prospect of growing the portfolio with new, quality-accredited tourism experiences also expects to drive increase market appeal. The mission with which the state is aiming at is to set the standard in Sabah and Malaysia for service excellence, robust sustainability, and a visitor-centric approach. In return, the Country offers a safe, friendly, and unique visit at the lowest cost with a return on investment via the economic development in tourism, state-of-the-art culture, and natural resources conservation.

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