≡-Vietnam’s HCM City Made its Position Stronger on Global Tourism Map as The Hosts of 12th TPO General Assembly – Viral of Today

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September 4, 2025The 12th General Assembly of the Tourism Promotion Organisation for Global Cities (TPO) formally opened in Ho Chi Minh City on September 3, with the theme “Shaping the Future of Tourism: Embracing Digital and Green Transformation.” The much-awaited event, organized by the municipal Department of Tourism, is a major milestone in the city’s master plan to enhance its position on the world tourism map while expanding diplomatic ties and cooperation with cities worldwide.Ho Chi Minh City’s Role in Driving Regional Tourism DevelopmentIn his opening remarks, Nguyen Van Duoc, Chairman of the municipal People’s Committee, emphasized Ho Chi Minh City’s pride in contributing to the TPO’s activities and playing an integral role in tourism development across the region. He noted the city’s commitment to driving forward the digital transformation and green transition in tourism, calling these strategies essential for the future of a megacity like Ho Chi Minh City.Digital Transformation and Green Transition: The Future of TourismChairman Nguyen Van Duoc stressed that digital transformation and the green transition are strategic choices for sustainable development. These changes, he pointed out, are essential for improving the city’s competitiveness and attracting high-quality visitors. Moreover, he emphasized that these transformations would not only bring economic benefits but also contribute to innovation and responsible travel consumption, two key factors in the tourism sector’s future.The shift towards technology-driven management, including the use of artificial intelligence (AI), big data, and smart tourism ecosystems, is expected to significantly enhance destination management, operations, and marketing for Ho Chi Minh City. These tools will allow the city to better meet the needs of tourists while adapting to challenges posed by future crises, such as climate change and economic disruptions.A Focus on Sustainable Tourism PracticesIn addition to digital innovation, the assembly highlighted the importance of eco-friendly tourism products and sustainable practices. Ho Chi Minh City is determined to promote green tourism, reduce emissions, and raise awareness about responsible travel among visitors and residents. This aligns with the United Nations’ sustainable development goals (SDGs), ensuring that tourism growth does not come at the cost of environmental or social wellbeing.The assembly’s focus on sustainability underscores Ho Chi Minh City’s commitment to eco-conscious tourism, which is becoming an increasingly important factor for both tourists and businesses worldwide. The tourism sector’s growth will depend on finding the right balance between economic development and environmental responsibility.Collaborative Action for a Sustainable Tourism FutureTPO Secretary General Kang Da-eun emphasized the importance of collaboration among all stakeholders, including governments, businesses, local communities, and tourists, in achieving the collective goals set for sustainable tourism. The TPO aims to foster concrete actions towards addressing pressing challenges like climate change, personalized travel experiences, and the explosive growth of technology in the industry.This collective approach is vital for creating a global tourism ecosystem that prioritizes both economic benefits and sustainability, ensuring the long-term health of the tourism industry.Challenges and Opportunities for the Tourism IndustryThe four-day assembly is dedicated to discussing and addressing the most critical challenges facing the tourism industry today, such as climate change, the increasing demand for personalized travel experiences, and the rapid rise of artificial intelligence and technological innovation.As the tourism industry adapts to these changes, digital transformation and the green transition are increasingly being seen as essential strategies that will reshape the structure and nature of global tourism. These transformations align with the United Nations’ 17 sustainable development goals, which provide a global framework for guiding countries, cities, and industries toward more sustainable practices.Ho Chi Minh City’s Tourism Strategy: Positioning for the FutureHo Chi Minh City’s hosting of the 12th TPO General Assembly demonstrates the city’s strategic vision for the future of tourism. By embracing digital tools, green transition initiatives, and sustainability, the city is preparing for the evolving needs of global travelers. This approach positions Ho Chi Minh City not only as a regional leader in tourism but also as a model for other cities looking to integrate technology and environmental responsibility into their tourism development plans.The event also offers the opportunity for international collaboration, where global cities can share ideas and strategies for developing smart, sustainable, and responsible tourism systems. These insights will contribute to a future of tourism that is not only economically beneficial but also aligned with global efforts to address environmental and social challenges.Looking Ahead: A Future Shaped by Innovation and SustainabilityAs the TPO General Assembly progresses, the discussions surrounding digital transformation and green transition in tourism will continue to shape the future of the industry. Ho Chi Minh City’s role as a host city reflects its commitment to embracing these changes and positioning itself as a leader in sustainable tourism development. The outcomes of this event are expected to influence tourism strategies worldwide, ensuring that the sector grows in a way that benefits local communities, respects the environment, and provides memorable and responsible experiences for travelers.Embracing Change for a Sustainable Tourism FutureThe 12th General Assembly of Tourism Promotion Organisations in Ho Chi Minh City has paved the way for a green future of world tourism. With an emphasis on digital innovation and green transformation, the event is setting the path for wiser, more efficient, and environmentally friendly tourism practices. As cities globally try to catch up with technology and face environmental issues, the leadership of Ho Chi Minh City in both technology and environmental challenges will be an example for cities trying to balance economic development and sustainability.

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