≡-Vietnam Aims to Expand Southeast Asia Tourism Partnerships With Cambodia Through Discounted Exhibition Space at Ho Chi Minh City’s Premier Travel Event – Viral of Today

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September 5, 2025Vietnam is taking proactive steps to strengthen tourism collaboration with Cambodia by offering a 15-percent discount on exhibition space at Ho Chi Minh City’s International Travel Expo 2025. The initiative aims to encourage greater Cambodian participation, highlight the country’s cultural and travel offerings, and boost visitor numbers between the two nations. With robust air connectivity, growing cross-border tourism potential, and a shared focus on sustainable and regional tourism development, the discount provides a strategic incentive to deepen partnerships and promote Southeast Asia as a connected travel destination.The subsidized exhibition space is aimed at promoting tourism as a vehicle for international diplomacy and cultural and economic relations. This is evident by the motivation the city offers to Cambodia for promoting its heritage, its dance and drama, and the diverse travel experiences during the international city tourism expo.Ho Chi Minh City has a long history of friendly relations with Cambodia, in particular with the capital, Phnom Penh. These relationships date back to the social, economic and cultural relationships, maintained through modern strategies aimed at increasing regional tourism. This is crucial, as the city is promoting itself as a megacity and a center for logistics, maritime high technology, finance, and eco-spiritual tourism, which gives an added thrust for international collaboration in tourism.The reduction of 15% on the exhibition area of 36 square meters enables the Ministry of Tourism of Cambodia to participate in ITE HCMC 2025 at a lower expense while still being able to engage in the conference more actively. This reduction also furthers benefit the Ministry in terms of cost benefit analysis. This reduction in cost also creates a positive impact on the future expositions too as there are greater incentives to collaborate. This opens up a marketplace of funded collaboration as well as joint public relation efforts and long-term investment aimed at increasing visitor movement between the countries.The absence of Cambodians in the Ho Chi Minh City’s market of international travel seems to be a problem. Out of the 475,000 Cambodians that traveled to Vietnam in 2024, more than 400,000 arrived in Ho Chi Minh City in the first 7 months of 2025. The participation fee discount is aimed at engaging and attracting the attention of the Cambodian tourism authorities to promote and market themselves more aggressively.The cities’ further economic expansion is supported by air connections. Ho Chi Minh City is serviced with five daily flights to Phnom Penh and three daily flights to Siem Reap by some Vietnamese and Cambodian airlines. This facilitates cross-border trips.The action is also aligned with a regional South East Asia trend on collective promotional tourism activities. With increasing cross-border marketing and initiatives integration, joint tourism promotional activities are gaining recognition. By sponsoring Cambodia’s participation to ITE HCMC, Ho Chi Minh City, ITE HCMC 2025, is continuing this strategy and is ready to accommodate Cambodia’s interest by building new connections.Offering focused eco-tourism, spiritual, business and tech tourism, Ho Chi Minh City is expected to boost its ranking among the top tourism event destinations. Cambodia’s participation enables tourism promotion its cultural and nature attractions with the potential to enhance cross border tourism relationship and increase visitor flows.Forward-looking, the reduced participation fee will continue to motivate Cambodia’s participation in the future editions of ITE HCMC. Continued bilateral relations will foster the growth of tourism, culture, and the economy while underscoring the importance of cooperation in the region to promote Southeast Asia as a world travel destination.This strategy, of course, is not limited to increasing revenues. The primary goal is to cultivate robust, sustainable relationships and demonstrate the value of tourism as a catalyst for development across the region. With efficient air transport, focused marketing, and a supportive attitude towards the region, Ho Chi Minh City and Cambodia are weaving a tourism development network that will enhance the economies, enterprises, and citizens of the area and beyond.

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