≡-India Sees a Cultural Tourism Boom as Travelers Seek Festivals, Heritage Sites and Authentic Local Experiences Across the Country – Viral of Today

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September 10, 2025Indian travel habits are shifting, with an increase in travelers looking for authentic travel experiences that combine cultural explorations with comfort, luxury, and leisure. The report points out that 82% of Indians who plan their holidays in 2025 will decide based on the cultural aspects of a destination. This trend is being especially observed among Millennials and Gen Z, with 84% of Millennials and 80% of Gen Z travelers giving more importance to cultural experiences than regular tourist spots.This increasing demand for cultural tourism reflects the enthusiasm of younger Indian generations to visit places that provide genuine cultural experiences, heritage attractions, and local customs. Through festivals, heritage tours, or food tours, the youth are influencing a major shift in how Indian tourists organize their holidays.Festivals: A Key Attraction for Indian TravelersAccording to the report, festivals have emerged as a major draw for Indian travelers, with 76% of travelers adjusting their itineraries to coincide with major cultural festivals in their destinations. These festivals not only showcase the rich traditions of different regions but also provide a platform for travelers to immerse themselves in local culture and celebrate together with locals.India’s diverse cultural festivals, such as Durga Puja in Kolkata, Holi in Barsana, and Onam in Kerala, are significant attractions for travelers who wish to engage with the country’s deep-rooted traditions. The report found that 93% of travelers are now exploring lesser-known cultural hubs to experience these authentic traditions, suggesting a shift towards exploring more off-the-beaten-path destinations.Historic Cities and UNESCO World Heritage Sites in High DemandAmong the top destinations attracting Indian tourists are historic cities like Jaipur and Varanasi, which continue to captivate travelers with their rich history, architecture, and traditional craftsmanship. These cities have become key highlights in the growing trend of historical tourism in India. Additionally, UNESCO World Heritage sites are gaining attention, with 39% of travelers now prioritizing visits to these globally recognized sites, such as the Taj Mahal in Agra and Hampi.Hampi, in particular, a UNESCO World Heritage Site, offers a unique combination of ancient temples, ruins, and art, making it an ideal destination for those seeking both historical significance and artistic exploration. The surge in searches for Varanasi, which saw a 76% increase in interest this year, further reflects India’s growing interest in cultural and spiritual tourism.Immersive Cultural Journeys: A Growing PriorityThe Skyscanner report also highlights the rise in demand for immersive cultural journeys, where travelers look to experience destinations through the lens of local customs, heritage, and community activities. 40% of travelers are eager to explore heritage villages or eco-cultural communities, offering a deeper connection to the culture and traditions of the region. These experiences allow tourists to engage with local artisans, learn about traditional crafts, and experience culinary delights in their most authentic form.In fact, 38% of travelers are particularly interested in historic cuisines, further emphasizing the importance of food tourism as a key aspect of cultural exploration. India’s diverse culinary landscape, from street food to fine dining experiences, provides endless opportunities for tourists to dive into the nation’s flavorful heritage.Social Media and Travel Planning: The Role of Digital InfluenceAs digital platforms play an increasingly vital role in travel planning, the influence of social media cannot be overlooked. The report found that 45% of travel enthusiasts are influenced by content on social media platforms, while 39% rely on recommendations from friends and family. Social media continues to be a source of inspiration for potential travelers, helping them discover new destinations, authentic experiences, and hidden gems.In addition, 27% of travelers are using travel apps for inspiration and booking, indicating a growing trend towards digital-first travel planning. With these tools, travelers can easily curate personalized itineraries that include their desired cultural experiences, making the process of discovering and booking cultural tourism more accessible than ever.Planning and Seasonality: How Travelers Are Organizing Their TripsIn terms of trip planning, the report revealed that 41% of travelers begin their travel preparations one to two months in advance, showing that more Indian tourists are opting for careful planning rather than last-minute bookings. Travelers are increasingly making seasonality a priority when planning their trips, with 31% considering the best time to visit a destination based on weather conditions or local festivals.The interest in cultural tourism and local festivals means that visitors are more likely to align their travel schedules with specific events, ensuring they get the full cultural experience. This trend presents an opportunity for destinations to market their festivals and local traditions in advance, attracting tourists who plan their vacations around authentic experiences.The Future of Cultural Tourism in India: A Growing MarketIndia’s growing interest in cultural tourism is a direct response to the evolving preferences of the Millennial and Gen Z generations, who seek more meaningful and authentic travel experiences. As these generations take a greater interest in exploring heritage destinations, UNESCO sites, and traditional festivals, the tourism industry in India will continue to evolve.The rise in demand for cultural safaris, local experiences, and historical tours signals a shift away from the typical mass tourism model. As the Indian tourism market grows, destinations that emphasize authenticity, sustainability, and local engagement will see increasing popularity.India’s Cultural Tourism Booms in 2025Cultural tourism in India is growing at a very fast rate, led by the need for deeper experiences while traveling. The new-age generations—Millennials and Gen Z—are leading the charge by making cultural experiences in places in India their top priority. From celebrating festivals to visiting UNESCO sites, people are becoming more inclined towards places that have authenticity, local culture, and heritage experiences.With more travelers looking for immersive cultural experiences and unlike experiences, India’s tourism industry is poised to flourish. Increased use of social media and travel apps for planning and inspiration will keep cultural tourism in India evolving, making it simpler than ever before for tourists to find and experience the rich cultural life of the country.

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