≡-Sri Lanka’s Tourism Strategic Plan 2026–2030: A New Era for Sustainable Growth – Viral of Today

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September 10, 2025Sri Lanka’s Ministry of Tourism has launched the National Consultation Workshop to develop the Tourism Strategic Plan for 2026–2030. The workshop, held at Galle Face Hotel in Colombo, brought together representatives from all nine provinces and 25 districts to shape the future of Sri Lanka’s tourism industry.This initiative comes as the current Tourism Strategic Plan (2023–2025) is nearing completion. The new plan will be aligned with national development goals, the updated Tourism Policy, and global frameworks to ensure sustainable growth and inclusivity within the tourism sector.Evidence-Based Planning for Sustainable GrowthThe Ministry has adopted an evidence-based planning process for developing the new Tourism Strategic Plan. This approach will incorporate asset mapping, capacity assessments, and situational analysis to gather data and insights from various stakeholders.Key contributors will include the Sri Lanka Tourism Development Authority (SLTDA), the Sri Lanka Institute of Tourism and Hotel Management (SLITHM), and Dr. Samantha Pathirathna, the lead consultant. Input from hoteliers, travel agents, tour guides, academics, and provincial authorities will help build a plan that is both visionary and locally grounded.Focus on Sustainability and InclusivityOne of the core goals of the new plan is to promote sustainable tourism development. The Ministry is focusing on nature-based tourism, emphasizing Sri Lanka’s natural beauty, such as its beaches, rainforests, and wildlife. By leveraging the country’s unique environmental assets, the plan aims to draw eco-conscious travelers.Additionally, the plan will promote community-driven tourism products. This will ensure that tourism benefits are spread across different regions, particularly in underdeveloped areas. By involving local communities in tourism development, Sri Lanka hopes to create equitable opportunities and support Micro, Small, and Medium Enterprises (MSMEs).Private Sector Involvement and International SupportVisa Global Company’s sponsorship of the event logistics highlights growing international interest in Sri Lanka’s tourism revival. This sponsorship also emphasizes the need for public-private collaboration to drive the country’s tourism sector forward.The Ministry encourages further engagement from the private sector. This collaboration will help strengthen the planning process and ensure that the final strategic plan meets both local and global tourism trends. The support of businesses is essential to ensure the plan’s success and sustainability.Leadership Driving National PrioritiesUnder the guidance of Hon. Minister Vijitha Herath and Hon. Deputy Minister Professor Ruwan Ranasinghe, the Ministry is ensuring that the new Tourism Strategic Plan aligns with Sri Lanka’s national priorities. Both leaders are committed to making tourism a key driver of economic and social development in the country.To guarantee transparency, the Ministry will conduct a validation phase, allowing stakeholders to review the draft plan. This will ensure that the final strategy is inclusive, well-rounded, and representative of the needs of all sectors.Stakeholder Collaboration for a Unified PlanThe inaugural workshop brought together key figures from both the public and private sectors. Among those in attendance were the Secretary to the Ministry of Tourism, Deputy Ministry Secretary, and Senior Assistant Secretary Mr. Russel Aponsu, as well as representatives from various tourism organizations.This collaboration reflects the Ministry’s commitment to creating a unified plan that benefits all aspects of the tourism sector. With input from a diverse range of stakeholders, the plan will cater to the needs of tourists, businesses, and local communities alike.Towards a Globally Competitive Tourism SectorSri Lanka is positioning itself as a global leader in sustainable tourism. By focusing on nature-based, community-driven, and MSME-led tourism, the country aims to boost both local and international tourism. The new plan will help enhance Sri Lanka’s reputation as a responsible and attractive destination for travelers worldwide.With this new roadmap, Sri Lanka is set to transform its tourism industry into a driver of economic growth, job creation, and social equity. By embracing a strategic and inclusive approach, the country is on track to become one of the most sought-after destinations for eco-conscious and community-driven travelers.

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