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Home » EGYPT TRAVEL NEWS » Saudi Arabia, Qatar, Turkey, Egypt, Oman, Kuwait, UAE, and Jordan Ignite a Middle East Tourism Boom Set to Become a Three Hundred Fifty Billion US Dollar Powerhouse by the End of the Decade: New Report Wednesday, June 4, 2025The Middle East is experiencing a record-breaking tourism surge because eight key countries—Saudi Arabia, Qatar, Turkey, Egypt, Oman, Kuwait, the UAE, and Jordan—are pouring billions into national strategies, airline expansions, mega-projects, and global partnerships to transform the region into a unified, high-growth travel powerhouse. According to new industry data, these nations collectively aim to generate three hundred fifty billion US dollars in annual tourism revenue by 2030, driven by massive increases in visitor arrivals, hotel construction, air connectivity, and year-round events. With each country contributing its own unique strengths—from heritage in Jordan to luxury in the UAE and vision-driven development in Saudi Arabia—the region is not only catching the world’s attention but reshaping the global tourism map.Saudi Arabia Fuels the Region’s Tourism Boom With Bold Vision and Global AmbitionsSaudi Arabia is setting the pace for the Middle East’s tourism surge, driven by an ambitious national agenda, an expanding airline industry, and the sheer scale of its megaprojects. With its Vision 2030 blueprint unfolding at full speed, the kingdom is evolving into a global magnet for culture, business, sports, and spiritual travel—all backed by some of the most aggressive tourism investments the region has ever seen.Tourist Arrivals Surge Past Twenty-Nine MillionSaudi Arabia welcomed 27.4 million international tourists in 2023, according to the UN World Tourism Organization (UNWTO), making it the most visited country in the Arab world last year. The momentum hasn’t slowed. By the end of 2024, the number of international visitors jumped to 29.7 million, and early 2025 has already seen an impressive 48 percent rise in arrivals compared to the same period in 2024.These figures reflect more than just growth—they mark a turning point. With both international and domestic travel combined, the kingdom is expected to exceed 55 million total tourist visits in 2025, putting it firmly on track to achieve its Vision 2030 goal of welcoming 100 million tourists annually. From pilgrims visiting Mecca and Medina to travelers seeking Red Sea luxury or desert adventures in AlUla, the country is attracting a wide and growing range of global visitors.New Flight Routes Strengthen Global AccessAir travel to Saudi Arabia is expanding at breakneck speed. Flag carrier Saudia has added routes to strategic cities including Beijing, Rome, Jakarta, and Johannesburg, while low-cost airlines are connecting Riyadh and Jeddah to a growing list of destinations across Asia, Africa, and Europe.The most anticipated development, however, is Riyadh Air—the kingdom’s new national airline, which is preparing for a late 2025 launch. Riyadh Air has already secured 60 Airbus A321neo aircraft and is expected to finalize a deal for 50 Airbus A350 widebody jets at the Paris Air Show. With plans to serve over 100 destinations worldwide, the carrier will give Saudi Arabia its own long-haul hub and significantly boost tourist access to the kingdom.Major Airport Expansions Support the InfluxTo meet surging demand, Saudi Arabia is overhauling its aviation infrastructure. The King Salman International Airport in Riyadh is one of the most ambitious airport projects on the planet. Once complete, it will handle up to 180 million passengers a year, making it one of the world’s busiest.Jeddah’s King Abdulaziz International Airport is also scaling up, along with the newly opened Red Sea International Airport, which caters to the kingdom’s growing luxury and leisure tourism markets. These expansions reflect Saudi Arabia’s determination to match its tourist growth with world-class capacity, technology, and efficiency.Luxury Hotels Multiply With Giga Projects on the RiseSaudi Arabia’s hotel pipeline is one of the most aggressive globally. The kingdom is on track to deliver over 315,000 hotel rooms by the end of the decade, with brands like Banyan Tree, Marriott, Hilton, and Rosewood racing to open new properties in key markets.Many of these developments are linked to massive Giga Projects such as NEOM, The Red Sea Global, and Diriyah Gate—tourism cities built from the ground up, combining sustainability, cultural immersion, and ultra-luxury appeal. These destinations are designed to lure high-net-worth travelers seeking once-in-a-lifetime experiences.In Q1 2025, Riyadh’s hotel occupancy rate hit 76 percent, while Jeddah posted 72 percent, according to the Ministry of Tourism—figures that exceed pre-pandemic highs and underscore the strength of the tourism rebound.Business, Sports, and Spiritual Travel Power the Visitor MixSaudi Arabia is broadening its appeal far beyond religious travel. While Mecca and Medina continue to draw millions of Umrah and Hajj pilgrims annually—supported by developments like Rua Al Madinah, which will serve 30 million pilgrims per year by 2030—the visitor profile is rapidly diversifying.Business tourism is booming in Riyadh, fueled by international conferences, tech expos, and government-led investment forums. Leisure and luxury travelers are venturing to heritage sites like AlUla and modern cities like Diriyah, while adventure seekers are exploring coastal areas, mountain ranges, and the Arabian desert.And then there’s sports tourism, which is growing fast. Saudi Arabia will host the FIFA World Cup in 2034, and recent events like Formula E, LIV Golf, heavyweight boxing matches, and major esports tournaments have already drawn global audiences. With billions invested in sports infrastructure and entertainment, the kingdom is turning its events calendar into a powerful tourism engine.Qatar Accelerates Its Tourism Growth With Big Numbers, Bold Moves, and World-Class ExperiencesQatar is proving that small size doesn’t limit big ambitions. With a clear strategy focused on luxury, culture, and global connectivity, the country has rapidly positioned itself as one of the Gulf’s most attractive tourism destinations. Building on the global spotlight of the FIFA World Cup 2022, Qatar continues to deliver strong visitor growth, new infrastructure, and an evolving mix of experiences that blend tradition with innovation.Tourist Arrivals Hit Five Million With Momentum Continuing Into 2025Qatar welcomed 5.07 million international visitors in 2024, marking one of the highest tourism figures in its history, according to Qatar Tourism. That figure represents a major milestone and reflects the country’s successful efforts to diversify beyond sports events and attract leisure, business, and family travelers year-round.The momentum has carried into this year as well. In just the first quarter of 2025, Qatar attracted 1.5 million international visitors, indicating a solid growth trajectory that could see the country surpass six million annual visitors by the end of the year.Qatar’s top source markets remain India, Saudi Arabia, the UK, and the United States, though it has also seen rising numbers from Germany, China, and neighboring GCC states, thanks to relaxed visa rules and streamlined travel programs.New Airline Routes Expand Global ReachQatar Airways continues to be a cornerstone of the country’s tourism success. As one of the world’s leading airlines, it has steadily resumed and expanded services to more than 170 destinations worldwide, reconnecting Doha with major cities across Europe, Asia, Africa, and the Americas.In 2024, the airline resumed or launched new flights to destinations like Osaka, Penang, Hamburg, Medan, and Venice, helping drive inbound travel. Additionally, the airline’s codeshare agreements with carriers like British Airways and Malaysia Airlines have opened access to even more secondary cities.Qatar Airways’ high service standards and Doha’s role as a central layover hub between East and West have made the journey itself a selling point, not just the destination.Hamad International Airport Keeps Raising the BarQatar’s Hamad International Airport (HIA) remains a showpiece of Middle Eastern infrastructure—and a key driver of the country’s tourism rise. Ranked as one of the world’s best airports, HIA completed its Phase A expansion in 2023, increasing its capacity to over 58 million passengers annually.As of 2025, the airport is now pushing ahead with Phase B, which will expand passenger capacity to more than 70 million, incorporating more lounges, additional terminal space, and upgraded smart technologies for faster, more seamless travel experiences. These upgrades make it easier than ever for visitors to arrive, transit, or stay longer in Qatar.Luxury Hotels Multiply as Qatar Welcomes High-End TravelersQatar’s hospitality landscape is growing rapidly, with luxury leading the charge. The country now boasts over 39,000 hotel rooms, many of them five-star or resort-style properties operated by global brands such as Fairmont, Raffles, Mandarin Oriental, Hilton, and St. Regis.Several new hotels opened in 2024 and early 2025, including The Chedi Katara Hotel & Resort, Waldorf Astoria West Bay, and expansions around Lusail City. These properties cater to high-spending guests drawn by Qatar’s arts scene, culinary offerings, and beachside getaways.Hotel occupancy rates have also reflected strong performance. In Q1 2025, Doha’s average hotel occupancy reached 70 percent, boosted by cultural events, business conferences, and Gulf holidaymakers.Diverse Experiences Fuel Return VisitsBeyond its luxury appeal, Qatar is promoting a well-rounded tourism strategy focused on culture, heritage, sports, wellness, and family entertainment. Visitors are exploring Souq Waqif, the Museum of Islamic Art, the National Museum of Qatar, and the futuristic skyline of West Bay.Doha and Lusail have become go-to cities for sports tourism, hosting events like the Qatar Grand Prix (F1), ATP tennis tournaments, World Judo Championships, and international football matches. In fact, Qatar is planning to co-host some matches of the FIFA World Cup 2034, further extending the legacy of its 2022 success.Qatar is also investing heavily in eco-tourism and desert adventure. New attractions like the Desert Falls Water & Adventure Park and conservation sites around Khor Al Adaid (Inland Sea) are being promoted as part of its sustainable tourism vision.Turkey Powers Ahead With Record Tourism Numbers and Expanding Global AppealTurkey is firing on all cylinders in the tourism race, hitting record visitor numbers and strengthening its position as one of the world’s top travel destinations. With a unique blend of rich history, Mediterranean beaches, modern cities, and thriving cultural experiences, the country continues to attract travelers in droves—from across Europe, Asia, the Middle East, and beyond.Tourist Arrivals Reach Over Fifty-Two Million With More to ComeTurkey welcomed an impressive 52.6 million international tourists in 2024, marking a new national record and reinforcing its status as a tourism powerhouse, according to the country’s Ministry of Culture and Tourism. The country’s tourism revenue also reached a record $61 billion USD, driven by a mix of cultural, beach, and adventure travelers.Projections for 2025 are even more ambitious. With a strong first quarter and a packed calendar of festivals, sporting events, and cultural showcases, Turkey is expected to surpass 64 million international visitors by the end of the year.Top source markets include Russia, Germany, the UK, Iran, and Bulgaria, while rising interest from Gulf countries and Asian markets like China and India is also fueling demand.New Airline Routes Expand Turkey’s ReachTurkish Airlines continues to be a central pillar of the country’s tourism strategy. Already flying to over 340 destinations, the airline announced several new international routes in 2024, including flights to Melbourne, Detroit, Osaka, and Denver. Pegasus Airlines, SunExpress, and AnadoluJet have also added new regional and intra-European flights, connecting second-tier cities across Europe, Central Asia, and the Middle East.These additions are making it easier than ever for travelers to access the country’s diverse regions—from Istanbul and Antalya to Cappadocia and the Black Sea coast—without needing to transit through major hubs.Airport Projects Support the Growing InfluxTurkey is matching demand with upgraded infrastructure. Istanbul Airport, already one of the largest in the world, handled over 76 million passengers in 2023, and is projected to exceed 85 million in 2024. Expansion projects underway will eventually bring capacity to over 200 million passengers per year, making it the future global leader in aviation volume.Other airports, including Antalya, Dalaman, and Izmir Adnan Menderes, are also undergoing expansions to serve the surging tourist numbers—particularly during the summer beach season when demand soars.Hotels Expand Nationwide With Strong Occupancy RatesTurkey’s hotel sector has remained remarkably resilient and continues to grow. In 2024, the country had more than 21,000 tourism accommodation facilities nationwide, with over 1.9 million total beds. Many global and regional brands are expanding in hotspots like Istanbul, Bodrum, Fethiye, and Cappadocia.New openings in 2024 included The Peninsula Istanbul, JW Marriott Hotel Istanbul Marmara Sea, and luxury boutique hotels across the Turquoise Coast. Turkey’s competitive pricing and quality service continue to draw both budget-conscious travelers and high-net-worth individuals.Average hotel occupancy in key tourist cities reached over 70 percent in 2024, with Istanbul peaking above 80 percent during holiday seasons and major events.Cultural, Culinary, and Coastal Experiences Drive Return TourismTurkey’s tourism strength lies in its depth. Few countries offer such a seamless blend of historical landmarks, coastal getaways, and modern cultural life. Travelers can visit the ancient ruins of Ephesus, the rock formations of Cappadocia, or cruise along the Aegean and Mediterranean coasts—all within one trip.The government has invested heavily in promoting gastronomy tourism, with cities like Gaziantep, Izmir, and Istanbul spotlighted for their culinary heritage. Michelin Guide recognition in Istanbul has helped elevate its global dining reputation.Meanwhile, Turkey remains a year-round destination. Ski resorts in Erzurum and Uludağ, thermal spas in Pamukkale, and wellness retreats on the Turquoise Coast cater to every type of traveler, from adventure seekers to luxury lovers.Turkey is also gearing up to host more international conferences and exhibitions, strengthening its appeal for business and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel. With political stability improving and tourism infrastructure expanding, the country is well-positioned to keep breaking records.Egypt Builds Momentum With Record-Breaking Tourism and Timeless Global AppealEgypt is reclaiming its spot as one of the world’s most iconic travel destinations, driven by a strong rebound in visitor numbers, large-scale hotel developments, and global campaigns that are reigniting interest in the land of pharaohs. With its blend of ancient heritage and modern ambition, the country is moving full speed ahead into a new tourism era.Tourist Arrivals Hit Fifteen Point Seven Million With Growth Set to ContinueEgypt recorded a historic 15.7 million international tourist arrivals in 2024, marking its highest figure ever, according to official data from the Egyptian Ministry of Tourism. This milestone signals a full recovery from pandemic-era lows and a confident step toward the country’s long-term goal of hitting 30 million visitors by 2028.Looking ahead to 2025, tourism officials are forecasting a 6 percent year-on-year increase, which would bring the total close to 16.8 million international arrivals. A mix of cultural travelers, Red Sea vacationers, religious visitors, and MICE tourism are all contributing to this growth.Key source markets include Germany, Saudi Arabia, the UK, Italy, and Russia, though growing interest from China, India, and the Gulf nations is helping diversify the country’s tourism base.New Airline Routes Link Egypt to the WorldEgyptAir and a growing number of regional and international carriers are adding flights to key Egyptian destinations. In 2024, new direct routes were launched connecting Cairo and Sharm El-Sheikh with cities like Manila, Lagos, Munich, Almaty, and Karachi.Low-cost and charter carriers such as Air Cairo and FlyEgypt are also expanding across Europe and the Middle East, especially during peak seasons. These additions are improving accessibility to Egypt’s resort towns and cultural capitals without requiring transfers through Cairo.Plans for 2025 include more routes from Asia, including enhanced connectivity with Southeast Asia and China, which is expected to play a larger role in inbound traffic next year.Airport Expansions Make Travel SeamlessEgypt is modernizing its airport infrastructure to match rising demand. Cairo International Airport remains the central hub and is undergoing terminal upgrades to handle increased passenger volumes.Meanwhile, Sphinx International Airport, west of Cairo, became fully operational in 2023 and is already seeing expanded services for European charter flights and domestic carriers. The government has also invested in Sharm El-Sheikh International Airport and Hurghada International Airport, both of which are popular with beach-bound travelers from Europe.These infrastructure upgrades aim to not only reduce travel congestion but also to spread tourist footfall more evenly across the country’s diverse attractions.Hotel Boom Gains Pace Across Resorts and Cultural CitiesEgypt’s hospitality sector is riding the wave of its tourism revival. In 2024 alone, the country added more than 9,000 new hotel rooms, particularly in high-demand areas like the Red Sea Riviera, Luxor, Aswan, and the Mediterranean coast.Leading international hotel chains such as Rixos, Marriott, Accor, and IHG have expanded their presence, with new luxury developments in Sahl Hasheesh, Marsa Alam, El Alamein, and New Cairo.According to Egypt’s Chamber of Tourism Establishments, hotel occupancy in 2024 averaged over 75 percent in Red Sea resorts, while Luxor and Aswan—driven by strong demand for Nile cruises—posted some of their best performance since 2010.Ancient Wonders, New Attractions Keep Visitors Coming BackEgypt remains unmatched in its cultural magnetism. Tourists continue to flock to the Pyramids of Giza, the Valley of the Kings, Karnak Temple, and Abu Simbel, but the country is also introducing modern attractions to complement its heritage.The long-awaited Grand Egyptian Museum (GEM), located near the pyramids, is nearing completion and is expected to open in 2025. With over 100,000 artifacts, including the full Tutankhamun collection, it is poised to become one of the world’s premier museums.Eco-tourism is also gaining ground in Egypt, with new desert safari circuits, stargazing lodges in Siwa Oasis, and diving experiences in Ras Mohammed National Park attracting adventure travelers and nature lovers.On the business side, Cairo, Alexandria, and the New Administrative Capital are seeing a rise in MICE tourism, with international conferences, expos, and business events contributing to weekday hotel bookings.With its blend of timeless history, expanding infrastructure, and fresh experiences, Egypt is not just riding a wave—it’s building a sustainable tourism future ready for millions more.Oman Rises as a Hidden Gem With Authentic Appeal and Strategic GrowthOman is emerging as one of the Gulf’s most authentic and thoughtfully developed tourism destinations. With its dramatic coastlines, rugged mountains, cultural heritage, and commitment to sustainability, the country is carving out a distinctive identity in the region’s booming tourism landscape. While quieter than its flashier neighbors, Oman is winning over travelers—and investors—by staying true to its roots and doubling down on quality over quantity.Tourist Arrivals Reach Four Million With Steady Growth Into 2025In 2024, Oman welcomed 4 million international visitors, marking a strong year of recovery and growth for the Sultanate’s tourism sector, according to the Ministry of Heritage and Tourism. The number represents a significant bounce back from pandemic-era lows and reflects the success of targeted promotional campaigns and infrastructure development.In early 2025, Oman recorded approximately 1 million international arrivals in the first quarter, suggesting the country is on track to meet or exceed last year’s total by year-end. The government’s long-term goal is to attract 11 million tourists annually by 2040, with a focus on nature, culture, and luxury travel segments.Top source markets include India, Germany, the UK, Saudi Arabia, and the UAE, with growing interest from Eastern Europe and Southeast Asia.New Airline Routes Unlock Greater Global AccessOman Air, the national carrier, has expanded its network in line with the country’s tourism growth strategy. In 2024, it resumed and launched new routes to destinations such as Zurich, Bangkok, Male, and Istanbul, while codeshare agreements with Qatar Airways and Turkish Airlines are expanding reach into secondary cities across Europe and Asia.Low-cost carrier SalamAir is also growing rapidly, connecting Muscat and Salalah to new markets in Central Asia, India, and the Caucasus, making Oman more accessible for budget-conscious and adventure travelers.These routes are designed to boost both direct tourism and stopover traffic, helping Oman increase visibility among long-haul travelers transiting the Gulf.Airport Modernization Supports Rising Visitor NumbersOman has made major strides in modernizing its airports to support tourism growth. Muscat International Airport, a state-of-the-art facility, can now handle over 20 million passengers annually, and is regularly ranked among the region’s best for service and design.Salalah Airport is also expanding its role as a southern gateway, especially during the Khareef (monsoon) season, which draws tens of thousands of Gulf tourists seeking cool, green escapes. Plans for further development in Duqm and Sohar are underway as part of the government’s broader economic diversification efforts.Hotel Boom Spreads Across Mountains, Deserts, and CoastsOman’s hotel development strategy is focused on sustainable growth and high-value experiences. In 2024, the country added more than 2,500 new hotel rooms, primarily in Muscat, Salalah, and heritage areas like Nizwa and Sur.Major openings included Anantara Mina Al Arab, Kempinski Muscat expansion, and boutique desert retreats in the Sharqiyah Sands. Luxury eco-lodges, mountaintop resorts, and coastal villas are being designed to blend into the natural landscape, in keeping with Oman’s sustainable tourism vision.Hotel occupancy during the 2024 Khareef season exceeded 85 percent in Salalah, while Muscat reported over 70 percent occupancy year-round, bolstered by a growing number of business events and regional conferences.Nature, Culture, and Tranquility Define the Visitor ExperienceOman’s appeal lies in its authenticity. Visitors aren’t just coming for high-rise luxury—they’re coming to experience a slower, richer, and more immersive side of Arabia. Whether exploring the Wadi Shab canyons, turtle nesting sites in Ras Al Jinz, or the ancient forts of Bahla and Nizwa, tourists are discovering a country where tradition still shapes the modern journey.Cultural tourism remains strong, with UNESCO heritage sites and local crafts markets drawing European and Asian travelers alike. Oman’s National Museum and Royal Opera House Muscat also serve as cultural anchors for the capital.Adventure and eco-tourism are on the rise too, from hiking Jebel Akhdar and camping in the Empty Quarter, to diving along the Daymaniyat Islands and spotting dolphins off Musandam. These experiences, often marketed in collaboration with local tour operators, are helping Oman build a repeat-visit clientele.While not chasing mass numbers, Oman is steadily building a reputation as a premium, peaceful, and culturally rich destination—exactly the kind of differentiated offering that fits the future of global tourism.Kuwait Joins the Gulf’s Tourism Push With a Quiet but Ambitious StrategyKuwait may not always make headlines in Middle East tourism, but it’s quietly carving out its place in the region’s travel revival. With a growing focus on cultural preservation, business travel, and luxury urban development, the country is laying the groundwork to become a boutique destination that caters to high-value, short-stay travelers and regional visitors seeking authenticity and convenience.Tourist Arrivals Approach Ten Million as Kuwait Repositions Its ImageKuwait recorded approximately 9.8 million international tourist arrivals in 2023, placing it ahead of some of its regional peers in terms of total visitor volume, according to a report by ReportLinker. While the official figures for 2024 and 2025 have not yet been released, government initiatives and infrastructure investments indicate a strong push toward sustaining—and growing—those numbers.Unlike some of its Gulf neighbors focused on mass tourism, Kuwait is leaning into its strengths: business travel, cultural heritage, Gulf-based tourism, and short regional getaways. Most of its visitors come from Saudi Arabia, the UAE, Bahrain, Qatar, and Egypt, while increasing efforts are being made to attract European and Asian business travelers through streamlined visa policies and conference-hosting programs.Airline Connectivity Grows Through Strategic ExpansionsKuwait Airways is gradually expanding its reach with both new and resumed services to major global cities. In 2024, the airline launched new routes to Athens, Barcelona, Kuala Lumpur, and Casablanca, while increasing frequencies to London, Istanbul, and Delhi.Meanwhile, Jazeera Airways, Kuwait’s growing low-cost carrier, has become a regional force, connecting Kuwait City with over 60 destinations across the Middle East, North Africa, and South Asia. The airline continues to add seasonal leisure routes, helping diversify the country’s tourism appeal and supporting growth in short-stay and weekend travel segments.Kuwait International Airport Sees Modernization and Capacity BoostThe transformation of Kuwait International Airport is a cornerstone of the country’s tourism and aviation vision. The long-awaited Terminal 2 project, currently under development, is expected to increase total airport capacity to 25 million passengers annually once completed, positioning Kuwait as a regional hub for both business and connecting flights.Even before its full completion, infrastructure upgrades across the airport—including Terminal 4 (dedicated to Kuwait Airways) and new check-in and customs facilities—have already improved passenger experience. These enhancements are essential as Kuwait aims to offer a smoother, more competitive arrival experience for both tourists and business travelers.Hotel Landscape Evolves With International Brands Entering the MarketKuwait’s hotel sector is evolving slowly but steadily. In 2024, several international chains expanded their presence in Kuwait City and along the Gulf coastline. Major players such as Hyatt, Four Seasons, Accor, and Radisson Blu have opened or announced plans for new properties in the upscale urban and beachfront categories.The focus is on high-end business hotels, serviced apartments, and boutique concepts, particularly around the capital and in new mixed-use developments like Hessah AlMubarak District and Sheikh Jaber Al-Ahmad Cultural Centre.Though not chasing mass tourism, Kuwait reported strong hotel occupancy during Q1 2025, especially during regional holidays, conferences, and shopping festivals, with top-tier properties recording occupancy rates exceeding 65 percent.Culture, Business, and Urban Leisure Define Kuwait’s Tourism IdentityKuwait stands apart from many of its Gulf neighbors with a tourism model centered on cultural depth and modern sophistication rather than mega-resorts or large-scale events. Visitors are drawn to its museum district, traditional souks, modern malls, art galleries, and seaside promenades, all concentrated in and around Kuwait City.The Kuwait National Museum, Tareq Rajab Museum, and Al Shaheed Park offer immersive experiences into the country’s cultural identity, while new waterfront projects like Al Khiran are designed to blend luxury living with marina-based leisure.Kuwait is also emerging as a strong player in business tourism and MICE, hosting a growing number of regional conferences, government forums, and international exhibitions. With visa facilitation efforts in place for business travelers and GCC nationals, Kuwait is positioning itself as a reliable venue for both diplomacy and commerce.In short, while Kuwait isn’t aiming to compete on volume, it is crafting a tourism identity that reflects refinement, cultural pride, and regional connectivity—quietly but steadily contributing to the Gulf’s collective tourism boom.UAE Continues to Dominate the Gulf’s Travel Scene With Record Tourism and Luxury ExpansionThe United Arab Emirates remains the region’s tourism heavyweight, combining futuristic ambition with world-class service, nonstop development, and irresistible global appeal. Whether it’s the sky-piercing towers of Dubai, the cultural revival of Abu Dhabi, or the beach escapes of Ras Al Khaimah, the UAE continues to redefine what travel in the Middle East can look like—and the numbers back it up.Tourist Arrivals Hit New Highs With Dubai Leading the ChargeThe UAE saw a tourism surge in 2024, led by Dubai’s remarkable performance. According to Dubai’s Department of Economy and Tourism, the city welcomed 18.7 million international visitors in 2024—an all-time high, surpassing its pre-pandemic levels and making it one of the most visited cities in the world.In the first quarter of 2025 alone, Dubai received 5.31 million international visitors, putting the UAE on track for yet another record year. Abu Dhabi and other emirates like Sharjah and Ras Al Khaimah are also seeing significant year-on-year growth, thanks to a wave of cultural, wellness, and family-friendly developments.India, Russia, the UK, Saudi Arabia, and China remain among the top source markets, while efforts to attract African and Southeast Asian travelers are starting to yield results.New Flight Routes Keep the Skies BusyThe UAE’s aviation scene remains unmatched. Emirates and Etihad Airways are expanding aggressively, adding new long-haul and regional routes in 2024 to destinations such as Bogotá, Boston, Osaka, Bali, and Copenhagen. Emirates now operates flights to more than 140 global cities, while Etihad continues to scale its network through codeshare deals and added frequencies.Meanwhile, budget carriers like flydubai, Air Arabia, and Wizz Air Abu Dhabi are boosting low-cost options, connecting the UAE to underserved cities across Central Asia, Eastern Europe, and North Africa. This diversity of airline service supports both premium and economy segments, helping the country maintain year-round tourism momentum.Airport Infrastructure Reaches Global ScaleThe UAE’s airport infrastructure is among the best in the world—and it’s still growing. Dubai International Airport (DXB) remains the world’s busiest for international passengers, handling over 86 million travelers in 2023, and is expected to cross the 90 million mark in 2024.But the real headline is the $35 billion expansion of Al Maktoum International Airport (Dubai World Central), which is underway and set to become the world’s largest once completed. It will eventually handle 260 million passengers annually, along with 12 million tonnes of cargo, supporting the country’s long-term travel, trade, and tourism vision.In Abu Dhabi, Zayed International Airport’s new Terminal A opened in late 2023 and has since boosted passenger flow, offering a seamless, modern arrival experience that matches the capital’s high-end positioning.Hotels Multiply Across Every Segment and EmirateThe UAE’s hotel pipeline continues to be one of the most active globally. Dubai alone has over 150,000 hotel rooms, while new luxury openings across Abu Dhabi, Ras Al Khaimah, and Sharjah are expanding the map for high-end travel.In 2024, notable openings included Atlantis The Royal, NH Collection Dubai The Palm, and Anantara Mina Al Arab in Ras Al Khaimah. Abu Dhabi also welcomed Fujairah Edition and Marriott Al Reem Island, diversifying its upscale offerings beyond business travel.Hotel occupancy across Dubai averaged over 77 percent in 2024, while Abu Dhabi recorded a 71 percent average, both exceeding regional benchmarks and supported by mega-events, trade shows, and an extended calendar of cultural attractions.Diverse Experiences Cater to Every Kind of TravelerThe UAE’s biggest advantage is its ability to offer something for everyone—and it’s constantly adding more. From the futuristic experiences of Expo City Dubai, to the quiet luxury of Zaya Nurai Island or the dunes of Liwa Desert, the emirates are curating distinct flavors of travel.Cultural tourism is on the rise, with Abu Dhabi leading through landmarks like the Louvre Abu Dhabi, Qasr Al Hosn, and the Abrahamic Family House. Dubai is blending old and new with experiences in Al Fahidi Historical District, along with immersive art installations and culinary hotspots in Alserkal Avenue.Family tourism, wellness escapes, and adventure offerings like skydiving in Dubai, hiking in Hatta, and ziplining in Jebel Jais continue to attract returning visitors. Ras Al Khaimah, in particular, is building itself up as the Gulf’s nature-and-wellness hub.With year-round sunshine, world-class infrastructure, visa-on-arrival options for dozens of nationalities, and events like Dubai Shopping Festival and Abu Dhabi Grand Prix, the UAE is proving why it remains a magnet for travelers from every continent.Jordan Sees a Tourism Revival Fueled by Heritage, Pilgrimage, and New ExperiencesJordan is enjoying a well-earned tourism comeback, thanks to its rich historical heritage, religious significance, and growing appeal to both adventure and cultural travelers. While its neighbors invest heavily in mega-resorts and futuristic skylines, Jordan continues to captivate the world with the timeless magic of Petra, the Dead Sea, and the Wadi Rum desert—all while modernizing its tourism strategy to stay competitive in the region’s booming market.Tourist Arrivals Climb Past Two Million in Early 2025Jordan welcomed 1.785 million international tourists between January and April 2024, according to the Jordan Tourism Board. In the same period of 2025, that number rose to 2.125 million, marking a 19 percent year-on-year increase and placing the country firmly back on the regional tourism radar.Officials anticipate that Jordan could surpass six million international visitors by the end of 2025 if current growth trends continue. This would mark a return to pre-pandemic levels, driven by regional tourists from the Gulf, spiritual visitors from Asia and Africa, and long-haul travelers from Europe and North America drawn by its archeological and biblical heritage.Airline Connectivity Strengthens With New Regional and European RoutesRoyal Jordanian Airlines has expanded its network in 2024 and 2025, adding or resuming flights to key cities like Manchester, Brussels, Milan, and Algiers, while also strengthening links to Gulf capitals such as Riyadh, Jeddah, and Doha. These routes are key to boosting leisure, family, and pilgrimage traffic.Low-cost carriers like Air Arabia Jordan and international operators including Ryanair and Wizz Air have helped open up secondary markets across Europe, allowing more budget-conscious travelers to access Amman and Aqaba.The government has also introduced air travel incentives for airlines adding new routes to underserved destinations, making Jordan more accessible year-round.Airport Upgrades Make Travel More SeamlessQueen Alia International Airport in Amman continues to serve as the primary gateway to Jordan. Passenger volumes in 2024 crossed 8.8 million, and upgrades in terminal facilities, digital services, and lounge spaces have improved the arrival experience for international travelers.Additionally, the King Hussein International Airport in Aqaba is becoming increasingly important for Red Sea tourism. Its seasonal charter traffic and new low-cost European routes have played a major role in driving visitor growth during the winter and spring months.Hotel Expansion Targets Cultural, Adventure, and Wellness TourismJordan’s hotel scene is quietly but steadily expanding. In 2024, the country added over 1,500 new rooms, primarily in Amman, Petra, the Dead Sea, and Wadi Rum, according to the Ministry of Tourism and Antiquities.Several high-end projects opened or were announced, including Hyatt Regency Aqaba Ayla Resort, Fairmont Amman, and new eco-lodges near Wadi Musa and Dana Biosphere Reserve. Mid-range and boutique hotels are also growing in popularity, catering to adventure travelers, digital nomads, and those seeking authentic local stays.Hotel occupancy rates in early 2025 reached over 70 percent in Petra and the Dead Sea during peak season, while Amman saw consistent weekday occupancy driven by corporate and medical tourism.Petra, Pilgrimage, and Desert Adventures Keep Jordan’s Tourism UniqueJordan remains a global icon for cultural and religious tourism. The UNESCO-listed Petra, one of the New Seven Wonders of the World, continues to attract hundreds of thousands of visitors each year, many combining it with trips to Wadi Rum, where travelers explore lunar-like landscapes made famous by films like The Martian and Dune.Religious tourism also plays a central role. Sites such as Mount Nebo, Bethany Beyond the Jordan, and Madaba’s ancient mosaics are attracting spiritual travelers and faith-based groups from around the world.Meanwhile, Red Sea diving in Aqaba, Dead Sea spa retreats, and hiking adventures in Ajloun and Dana are gaining ground as the country expands its soft-adventure offerings and wellness appeal.Jordan is also investing in sustainability and community-based tourism, with programs that train local guides, support women-led hospitality businesses, and promote eco-friendly stays—all while preserving the country’s natural and cultural heritage.In a region filled with record-breaking skyscrapers and futuristic mega-projects, Jordan offers something different: depth, history, humility, and human connection—qualities that continue to resonate with today’s global traveler.The Middle East’s Tourism Future Looks UnstoppableFrom the golden dunes of Saudi Arabia to the museums of Jordan, the Middle East is no longer just a stopover—it’s becoming a global tourism force in its own right. Countries like Saudi Arabia, Qatar, Turkey, Egypt, Oman, Kuwait, the UAE, and Jordan aren’t merely riding a global recovery wave—they’re rewriting the rules of what tourism can be.In 2024 and early 2025, these nations broke records, launched mega-projects, opened new airports, welcomed millions of visitors, and invested billions in everything from luxury resorts to green aviation. Saudi Arabia led with 29.7 million arrivals, Turkey surged past 52 million, the UAE soared with nearly 19 million in Dubai alone, and Egypt posted its highest numbers ever. Even smaller players like Oman, Jordan, and Kuwait showed meaningful, steady growth with distinct tourism identities of their own.What ties them all together is a shared vision: tourism not as an add-on, but as a core pillar of national development. With new airline routes, airport expansions, hotel booms, and record-breaking tourist arrivals, the Middle East is fast becoming one of the most dynamic and competitive travel regions on the planet.And this is just the beginning. With events like FIFA World Cup 2034 in Saudi Arabia, the expansion of NEOM, Dubai’s Al Maktoum mega-airport, and new cultural districts across the Gulf, the next five years promise even bigger milestones.For travelers, the Middle East offers something rare—ancient and modern, extravagant and spiritual, adventurous and deeply personal. For investors and the global tourism industry, it presents one of the most exciting growth frontiers of the decade.Tags: Al Maktoum Airport, Egypt, infrastructure development, jordan, kuwait, Middle East Tourism, Oman, QATAR, Riyadh Air, saudi arabia, Tourism news, Travel News, Turkey, UAE, Vision 2030
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