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Home » Argentina Travel News » China, Japan, Argentina, India, Italy, Australia, Turkey, France and many more lead the way at ITFFA 2025, showcasing their tourism brilliance through groundbreaking audiovisual content that will inspire the next generation of global travelers Wednesday, June 4, 2025The International Tourism Film Festival Africa (ITFFA) stands as a distinguished platform, dedicated to honoring the transformative role of audiovisual media in the global tourism industry. Founded in 2019 by Caroline Ungersbock and James Byrne, ITFFA has grown to become a premier festival that celebrates exceptional video content from across the globe. This year, the festival will take place from June 3 to 6, 2025, in the heart of Sandton, Johannesburg. It will serve as an unmissable event for filmmakers, content creators, tourism professionals, and industry leaders to gather, exchange ideas, and celebrate the fusion of creativity and tourism promotion.ITFFA invites a diverse range of audiovisual works that include TV advertisements, video campaigns, promotional films, social media videos, documentaries, video blogs, reports, and TV magazines. These submissions focus on promoting tourism destinations, products, services, and experiences from all over the world, offering global recognition to filmmakers and content creators. With a wide reach, ITFFA aims to inspire and motivate audiences, stimulating travel and encouraging the exploration of different cultures and regions.Mission and Vision: Empowering the African Audiovisual IndustryThe mission of ITFFA is clear: to empower the growth of Africa’s audiovisual industry while contributing to the global tourism ecosystem. The festival not only amplifies African tourism but also celebrates tourism destinations from across the world, from Argentina, Australia, Brazil, China, France, India, Italy, Japan, South Africa, and Turkey, and many more countries. By promoting innovative content and cutting-edge filmmaking, ITFFA is helping position Africa as a key player in global tourism and marketing.As the festival continues to grow, ITFFA fosters collaboration, creativity, and innovation, bringing together professionals from diverse sectors. With the expansion of digital media, this platform has become an essential catalyst for sustainable tourism practices and creative excellence. The global stage ITFFA provides allows the tourism sector to capitalize on the increasing importance of visual content in the decision-making processes of travelers.Categories and Formats for the Tourism Film CompetitionThe Tourism Film Competition at ITFFA covers a broad spectrum of audiovisual works that focus on tourism and travel. The competition includes multiple categories designed to recognize a wide array of content, from destination promotion to culture and heritage. Below are the primary formats accepted for submission:Video Ads and CommercialsBrand Promotional FilmsIndependent Travel VideosTourism Destinations:Cities (e.g., Cape Town, New York, Paris, and Tokyo)Regions (e.g., Western Cape, Bavaria, Provence)Countries (e.g., South Africa, Argentina, Italy, India)Tourism Products and ServicesDocumentaries and TV ProgrammesShort Documentaries (up to 60 minutes)Web & TV Programmes/Reportages (up to 60 minutes)Documentary SeriesAdventure, Expeditions, and TravelCulture and HeritageWildlife and ConservationSustainable and Responsible TourismTravel and Tourism FeaturesThese categories offer ample opportunities for content creators to showcase their work, which highlights destinations from across Africa, Asia, Europe, South America, North America, and many more.Eligibility and Submission ProcessITFFA welcomes entries from all filmmakers, agencies, production companies, and organizations with audiovisual works related to tourism. Whether you’re an independent filmmaker, a tourism board, a hotel chain, or an airline, ITFFA offers a dynamic platform for showcasing creative works to the world.Who Can Enter?Advertising and PR AgenciesTourism Boards and AgenciesHotels, Resorts, and Hospitality CompaniesAirlines and Cruise LinesTourism AssociationsTourist Attractions and DestinationsProduction Companies and Independent FilmmakersStudents and AcademicsSubmission Guidelines:The festival registration is free.Films/videos must have been produced or released since January 1, 2023.Submissions can be made through FilmFreeway (with an admin fee of $10) or directly on the ITFFA website.Full HD or higher resolution is required.Deadline for submissions is January 31, 2025.Judging CriteriaITFFA’s expert judging panel from the tourism, marketing, and film industries will evaluate all submissions based on the following criteria:Impact – How effectively does the video resonate with its audience and inspire travel?Creativity – The originality, design, and artistic approach of the content.Sound – The quality of sound and how it enhances the viewer’s experience.Style – The visual appeal and distinctive style of the production.Subject Matter – The relevance and significance of the explored subject, highlighting tourism destinations.Storytelling – The narrative quality and emotional connection with the audience.Goals Effectiveness – How well does the video achieve its promotional objectives?These criteria ensure a balanced evaluation of both creative excellence and the effectiveness of the videos in promoting tourism and destinations.ITFFA 2025 Event ScheduleThe ITFFA 2025 event will feature an exciting and enriching schedule of activities for attendees, including conferences, screenings, networking opportunities, and an awards dinner. Here is a detailed breakdown of the event program:3 June 2025: Welcome Networking Event17:00 – 21:00: Welcome Networking Event at Hotel Sky – SandtonKick off the festival with a vibrant reception, where attendees from countries like South Africa, Brazil, Germany, Canada, Japan, and Australia can meet, exchange ideas, and establish new connections.4 June 2025: Conference and Screenings08:30 – 09:00: Conference & Exhibition Registration09:00 – 16:00: Conference at Hotel Sky – The Galileo Piano LoungeExperts will lead discussions on the role of digital media in tourism marketing, exploring how countries like Thailand, India, and Morocco have successfully used video content to promote tourism.17:30 – 21:00: Networking & Screenings at Hotel Sky – Eclipse 5th FloorEnjoy screenings from a diverse range of countries, including Czech Republic, Ethiopia, Vietnam, Mexico, and Italy, with networking sessions to discuss emerging trends in tourism media.5 June 2025: Conference and Networking09:00 – 16:30: Conference & Exhibition at The Galileo Piano LoungeDelve deeper into topics like sustainable tourism, and the role of audiovisual storytelling in the promotion of places like Cuba, Portugal, Kenya, Sri Lanka, and Russia.17:00 – 21:00: Networking & Screenings at Hotel Sky – Eclipse 5th Floor6 June 2025: Tourism Excursion and Awards Dinner08:00 – 16:00: Tourism Excursion (Invited Delegates Only)Delegates will be treated to a special excursion showcasing the best of Sandton and Johannesburg, including cultural tours and nature excursions.18:30 for 19:00: Awards Dinner at Hotel Sky – EquinoxThe festival concludes with the awards dinner, where the winners from countries like USA, UAE, Mauritius, and Tunisia will be honored for their contribution to promoting tourism.Key Airports and Airlines Connecting ITFFA AttendeesFor international attendees traveling to Sandton, Johannesburg, South Africa, several airports and airlines provide seamless connections:O.R. Tambo International Airport (Johannesburg)Located just outside Johannesburg, O.R. Tambo International Airport is Africa’s busiest and largest airport, connecting travelers from Brazil, USA, India, China, Australia, and many more countries to South Africa. It serves as a major hub for South African Airways, providing direct flights to numerous global destinations.Cape Town International AirportServing as the second busiest airport in South Africa, Cape Town International Airport connects visitors from around the world to Cape Town and South Africa’s Western Cape. It provides convenient access to Table Mountain, the V&A Waterfront, and the Cape Winelands.King Shaka International Airport (Durban)Located in La Mercy, King Shaka International Airport is an important gateway for visitors to Durban and the KwaZulu-Natal region. With connections to international cities, it allows tourists to explore Durban’s beaches, cultural heritage, and natural wonders.Airlines Serving ITFFA 2025The travel to ITFFA is made easier with various airlines flying into Johannesburg, Cape Town, and Durban:Airlink: A major regional airline connecting South Africa with neighboring countries such as Zimbabwe, Mozambique, and Botswana, as well as Namibia, Zambia, and Eswatini.FlySafair: A low-cost carrier that serves domestic routes connecting Johannesburg, Cape Town, and Durban, making it affordable for attendees from across the country.South African Airways (SAA): The national flag carrier with a wide-reaching network to Africa, Europe, Asia, North America, and South America, providing easy access for international delegates.Where to Stay: Premium Hotels in SandtonSandton, Johannesburg, offers premium hotels for ITFFA 2025 attendees. Some of the top hotels include:Hotel Sky Sandton: A modern hotel offering upscale accommodations in the heart of Sandton, perfect for festival attendees looking for convenience and comfort.The President Hotel: Located along Bantry Bay, this luxurious hotel offers stunning views of the Atlantic Ocean and Table Mountain, providing premium amenities.The Cellars-Hohenort: Located in the picturesque Constantia Valley, this boutique five-star hotel is known for its exceptional service, set amidst the renowned Groot Constantia Wine Estate.Exploring South Africa’s Tourism DestinationsWhile attending ITFFA, delegates will also have the chance to explore South Africa’s rich tourism offerings, including the Kruger National Park, the District Six Museum in Cape Town, and the Kirstenbosch National Botanical Gardens. South Africa’s diverse landscapes, wildlife, and cultural heritage make it a perfect backdrop for this unique festival.ConclusionThe International Tourism Film Festival Africa (ITFFA) 2025 is set to be a landmark event in the global tourism and film industry. Bringing together creative minds and industry leaders from around the world, ITFFA continues to push the boundaries of how tourism is promoted through audiovisual media. From South Africa to Australia, Brazil, Germany, South Korea, India, and many more, ITFFA provides a powerful platform for showcasing the best in tourism content. Whether you’re a filmmaker, marketer, or tourism professional, ITFFA offers invaluable opportunities for learning, networking, and celebrating the art of storytelling in the tourism sector.Tags: Australia Travel, china travel, France Travel, global travel, International Tourism Film Festival Africa, Italy Travel, ITFFA 2025, japan travel, South Africa travel, sustainable tourism, Tourism news, Tourism Promotion, Travel Event news, Travel News, Turkey Travel
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