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Home » India Travel News » Goa to Geneva The Surging Wave of Sustainable, Eco-Friendly, and Purpose-Driven Tourism is Rapidly Redefining Global Travel Preferences Among Indian Travelers Thursday, June 5, 2025Indian Travelers Embrace Greener Journeys in 2025As 2025 unfolds, Indian travelers are stepping into a new era of responsible tourism. A recent global survey has revealed that 87% of Indian respondents are determined to make their travels more sustainable in the upcoming year. This isn’t just a passing trend—it reflects a deeper, long-term shift in mindset, one that aligns with a growing worldwide commitment to protecting the planet through mindful exploration.Everyday Travel Habits Are ChangingSustainability is no longer just a buzzword—it’s becoming an everyday priority for Indian tourists. A noticeable change is emerging in how people plan their journeys:52% intend to use more environmentally friendly transportation, such as trains, buses, or shared mobility options.51% are focused on minimizing waste, from avoiding single-use plastics to responsibly disposing of trash.Half of the travelers want to reduce their energy consumption, by turning off lights, limiting air conditioning, and choosing energy-efficient accommodations.45% plan to conserve water, a growing concern, especially in destinations with limited natural resources.49% are making conscious food choices, opting for local and ethically sourced meals.48% want to avoid activities that could harm wildlife, such as elephant rides or unregulated animal encounters.These changes reflect a rising awareness that even small choices can have a big impact when it comes to preserving ecosystems and communities.Searching for Sustainability: The Role of Digital ToolsIndian travelers are no longer content with vague promises of “eco-friendliness.” They want clear, accessible ways to find truly sustainable experiences. The survey shows:75% want filters that highlight eco-friendly tours and activities.74% are looking for accommodations that can prove their sustainability efforts.72% want green rental car options, such as electric or hybrid vehicles.69% expect transparency when booking flights, especially concerning carbon emissions.Beyond just seeking information, 71% believe all travel platforms should adopt a uniform system of sustainability labels. This would make it easier to compare options and make confident, environmentally responsible choices. Another 72% mentioned they would feel more comfortable flying if airlines offered low-emission options.Balancing Eco Choices and Budget ConstraintsWhile enthusiasm for sustainable travel is growing, cost is still a concern for many Indian travelers. Around 61% believe that certified sustainable options tend to cost more. Despite this perception, many are still willing to prioritize eco-friendly choices when presented with viable alternatives.Here’s how preferences play out when sustainable options are offered:29% lean towards booking green accommodations first.26% prefer eco-certified tours and activities.15% would opt for electric or hybrid rental vehicles.14% are willing to book flights that emit less carbon.These figures show that while price matters, there’s a strong intent to support sustainability whenever possible—especially when people feel their choices genuinely make a difference.India’s Green Travel GemsAcross the country, some destinations are becoming role models for environmentally conscious tourism. Among them:Kanha and Khawasa in Madhya Pradesh are emerging as hotspots for nature-first accommodations.Panaji and Candolim in Goa are being recognized for offering eco-friendly lodging and experiences along the coastline.Historic locations like Agra and Jodhpur are introducing greener hospitality options without compromising cultural richness.These cities are proving that sustainability and tourism can go hand in hand, offering travelers the best of both worlds.Internationally, cities such as Geneva, Den Haag, Winnipeg, and Hamburg are also gaining praise for promoting sustainable travel experiences, indicating that this shift is global in scope, not just local.Transforming the Travel IndustryThe ripple effect of this sustainable mindset is already being felt in the broader travel industry. In response to rising demand, more platforms are now spotlighting properties that have verified third-party sustainability certifications. They’re also offering training and support to help hotels, hostels, and homestays reduce their environmental footprint.The goal is simple yet transformative: to ensure that every stage of a journey—from booking to check-out—respects the planet. Whether it’s reducing water usage, cutting emissions, or educating staff, the emphasis is on building a system where eco-conscious travel is not the exception, but the norm.Looking Ahead: A Greener Future for Indian TourismThis growing movement among Indian travelers is reshaping the future of tourism. Their willingness to make intentional, responsible choices is prompting the industry to rethink how travel is designed, marketed, and delivered.As more people demand transparency, authenticity, and environmental responsibility, travel providers must rise to the occasion. This shift is not only about preserving beautiful places but also about ensuring that travel continues to enrich local communities, cultures, and economies—without compromising the planet’s health.Ultimately, this isn’t just a change in how Indians travel. It’s a reflection of who they are becoming: more thoughtful, more conscious, and more committed to leaving a lighter footprint as they explore the world.Tags: Agra, Candolim, Den Haag, goa, Hamburg, India, Indian travellers, Jodhpur, Kanha, Khawasa, madhya pradesh, panaji, Switzerland, travel and tourism
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